UX Benchmarking
What makes the best THE best?
How does your website user experience stack up to the competition?
What makes the guy at the top so special?
Would you like to know how to be on top?
With UserZoom, you can run highly sophisticated Customer Experience Bechmarking studies and identify industry leaders.
Check out our Webinar on UX Benchmarking!
How Does It Work?
The true value of benchmarking studies with UserZoom lies in the fact that it's based on real user ratios and rankings. Different groups of users perform the same tasks and answer the same questions about a number of competing sites.
For example, 600 users are divided evenly across 3 websites. Each group of 200 answers the same questions and UserZoom determines which site performs best. Example results:
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Best overall customer experience |
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Highest success rates |
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Best Net Promoter Score (recommendation from users to friends) |
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Best Feature, Worst Feature |
What Do You Get?
Our UX Bechmarking services define industry leaders, always from the usability and user experience perspective. We ask hundreds of users to participate in a study, perform certain tasks, answer key questions, and we compare which market player performs best.
- Companies who benchmark their performance report the following benefits:
- Identifies specific problem areas and eliminates guesswork
- Builds confidence when "gut feel" assumptions are validated
- Helps to prioritize improvement opportunities
- Shifts internal thinking from "inputs" to "outputs" (i.e. measures)
- Serves as an excellent baseline "report card"
Check out our Webinar on UX Benchmarking