Blog

More content about remote usability testing

Tue, 08/31/2010, News, Events & Articles

There are a bunch of articles being written about remote (or online) user research recently. It's clearly a sign that this methodology is quickly becoming more and more popular. Here's a few examples:

Creative Ways to Use Unmoderated User Research, by Demetrius Madrigal and Bryan McClain, UX Matters 

How to Shop for Unmoderated Usability Testing Tools, by Bill Albert, Johnny Holland Magazine

Beyond the Usability Lab with Bill Albert, Podcast from Information & Design

Hilton Hotels Ranks #1 in Competitive Search Usability Research

Tue, 08/17/2010, News, Events & Articles

UserZoom teamed up with user research firm Key Lime Interactive to benchmark the user experiences of 5 leading hotel websites, including Hilton, Marriott, Hyatt, Intercontinental Hotels Group, and Starwood. After speaking with a few of our hotel customers, we identified 2 common search usability challenges that hotel chains typically face when designing their websites.

Webinar: Hotel Industry UX Benchmark Study

Mon, 06/07/2010, Webinars

In the following video you can see the webinar presentation, including highlight results of the study.

Also, you can see the slideshare presentation. By the way, if you would like to obtain more detailed results, please contact us.

Meet UserZoom at these two events:

Wed, 05/19/2010, News, Events & Articles

“What a fantastic UPA conference this year gathering in the beautiful city of Munich. With an attendance level in excess of 700 travelling to congregate from Asia, North & South America, Asia Pacific and of course representatives from every county in Europe – we must have had all of them descend on our booth as the footfall and interest in UserZoom was truly overwhelming. Early expectations is that this was a huge success for UserZoom as the senior level of UX Pro’s interested in taking up the UserZoom ‘All in One’ UX tool to conduct numerous types of research across the world is what it is all about”.

Alfonso de la Nuez showed in his talk at BigDesign Conference, Dallas (USA), what, why, and how to conduct website user experience & usability benchmarking in his session talk: "How to conduct global UX benchmarking".

Case study: Lab + Online Usability Testing

Tue, 05/11/2010, News, Events & Articles

Webinar: Combining Lab and Online Usability Testing: Lessons Learned

Thu, 05/06/2010, Webinars

 How does one pair online usability testing with lab usability testing?  On May 6th, 2010, UserZoom joined forces with Bentley University’s Design and Usability Center to present how online, unmoderated usability testing can be combined with lab usability testing to produce rich, actionable results. We examined Amazon’s e-commerce grocery store and compared the results of each method to reveal the secrets and lessons we have learned.

You can also download the slides from Slideshare!

Webinar: UK Insurance Industry Benchmark Study

Mon, 05/03/2010, Webinars

On April 29th, 2010, UserZoom teamed up with Europe’s leading UX Consulting company, Foviance, to bring you the latest results of our Insurance industry UX benchmark study.  We will be comparing highly-competitive UK insurance giants, Direct Line, AXA Direct, Aviva, and Legal & General, to examine how their customers perceive online user experiences.

Lots of business and fun at CHI 2010 Conference!

Wed, 04/21/2010, News, Events & Articles

Great conference, really! This year was full of people, from both industry and academia. We definitely recommend going to CHI if you want to see meet colleagues, learn interesting things and, why not, have fun! ;)

Debunking the Myths of Online Usability Testing

Tue, 04/20/2010, News, Events & Articles

 Bill Albert's motivation for this article is to help UX researchers keep an open mind about online usability testing. There are some researchers who have been using this approach for years and find it useful (in certain situations). Others are new to it, and wanting to learn more about its strength and limitations. Finally, some UX researchers have already formed an opinion about online usability testing, and deemed it not useful for a variety of (unfounded) reasons. He hopes by exposing these myths, we (as a UX community) can evaluate this tool based on its actual merits. 

Upcoming Webinars not to miss!

Thu, 04/01/2010, Webinars

We'll be hosting two new complimentary Webinars that you should not miss:  1. UK Insurance Industry Benchmark Study and 2. Combining Lab and Online Usability Testing: Lessons Learned