Blog

Debunking the Myths of Online Usability Testing

Tue, 04/20/2010, News, Events & Articles

 Bill Albert's motivation for this article is to help UX researchers keep an open mind about online usability testing. There are some researchers who have been using this approach for years and find it useful (in certain situations). Others are new to it, and wanting to learn more about its strength and limitations. Finally, some UX researchers have already formed an opinion about online usability testing, and deemed it not useful for a variety of (unfounded) reasons. He hopes by exposing these myths, we (as a UX community) can evaluate this tool based on its actual merits. 

Upcoming Webinars not to miss!

Thu, 04/01/2010, Webinars

We'll be hosting two new complimentary Webinars that you should not miss:  1. UK Insurance Industry Benchmark Study and 2. Combining Lab and Online Usability Testing: Lessons Learned

Upcoming events for UserZoom

Thu, 04/01/2010, News, Events & Articles

We are going to get busy in the next 2 months. We mean REAL BUSY! Read more to know what we mean...

Bentley University Design & Usability Center, UserZoom Team Up for Online Donation Sites Study

Wed, 03/24/2010, News, Events & Articles

 Recent earthquake tragedies in both Haiti and Chile and the generous outpouring of support have put a spotlight on the challenges of collecting charitable donations effectively. A recent study by the Design and Usability Center at Bentley University, in partnership with UserZoom, shows that the degree of usability on organizations’ websites varies greatly in relation to their incoming online donations.   

UserZoom at Big Design Conference

Wed, 03/24/2010, News, Events & Articles

The Big Design Conference is two intense days of learning within the scope of Strategy, Social Media, User Experience, and Code Development. Experts from across the country (including Alfonso de la Nuez, Founder at UserZoom) will gather to present theories, research, experiences, and best practices to students, professionals, and executives looking to stay on the bleeding edge.

Books on remote / online usability testing

Wed, 03/17/2010, News, Events & Articles

Here are 3 interesting books dedicated 100% to the hot topic for 2010: Remote Usability Testing.

They all offer an excellent guide for UX Pros who want to take UX research to another level. We definitely recommend them all!

Remote Research: Real Users, Real Time, Real Research

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics

 Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies 

5 must dos when running unmoderated remote usability testing

Tue, 03/16/2010, News, Events & Articles

 Unmoderated remote usability testing can be tricky, but if done right, it can offer a great deal of valuable insight into providing an exceptional user experience.  Many UX Professionals are new to URUT, so we have provided some quick tips to help you obtain the best results possible. 

Our new Website is live!

Fri, 03/12/2010, News, Events & Articles

Our solution has evolved and it's now full of new features and functionality.  To celebrate, we're launching our brand new website!  Check out all the great things going on at UserZoom.com!

Since the redesign of our website began back in November of 09, we have been working tirelessly to update our website and bring you the most up to date information on our business.

How to conduct Web Customer Experience Benchmarking (Webinar)

Fri, 03/12/2010, Webinars

You can't manage what you can't measure, so... How do you actually measure user experience?
Join us and Key Lime Interactive, a UX Consulting firm, to discover what, why, and how to conduct website user experience & usability benchmarking in this complimentary webinar, February 25th from 9:30am - 10:30am PST.

You'll learn how to effectively measure the quality of a website's user experience across various competitors, within one industry, across time, using an online quantitative research methodology commonly referred to as "unmoderated remote usability testing." 

What's the real value behind UNMODERATED remote user testing?

Thu, 03/11/2010, News, Events & Articles

We have to be honest: We were very surprised and quite puzzled when we read a recent discussion in the IxDA forum the other day. The topic was about new remote usability testing tools and a well-recognized and highly respected member of the User Experience professional’s community labeled Unmoderated Remote Usability Testing (URUT) as ‘Voo Doo measurement techniques’.