Blog

Searching for People Online (Webinar)

Thu, 03/11/2010, Webinars

 Here are the results of our recent study about how people search online. We dive into this complex world of searching for people, which has become quite a hot topic thanks to the popularity of social networking websites

Market Study - Travel Online Germany

Thu, 03/11/2010, News, Events & Articles

(for a copy of this study, please see contact details below this article)

Germans, in spite of the economic crisis, still do travel (and a lot). However, just as travelers in most other countries, they have become more price-sensitive and tend to shop around longer before making a decision.

That’s why we have conducted a comparative study of some of the main players in the online travel industry in Germany.

The study analyzes the online search strategy of travelers, and the quality of the interactive experience of the major travel portals and some of the major hotel chains in Germany.

The research was conducted in May 2009, across a sample of users older than 18, with medium to high Internet skills and who indicated Internet as their prefered channel for researching and booking their holiday travel.

SEARCH STRATEGIES

True Intent studies: Understanding why users visit your site

Thu, 03/11/2010, News, Events & Articles

Have you ever wondered what users are doing when they visit your site? Are they accomplishing what they came to do? Are they happy with their experience upon leaving the site? Would they recommend your site to their friends or family?

Most usability research is based on observing what participants do when you give them a specific task or watching them do something as you are telling them to do what they would typically do on a site. One is oriented more for collecting specific data on the ease of use on particular tasks conducted on your site. The second is aimed at collecting “true” data on participants doing what they came to the site to do (natural data).

However, is this data truly natural? Will participants react in the same way as they would as if they just walked up to their computer and started surfing for an item or to browse on a site? Most likely not.
True intent is aimed at gathering that natural behavioral data. Here’s how it works:

Usability research AND user research with UserZoom

Thu, 03/11/2010, News, Events & Articles

Quantifying usability through unmoderated online user testing

Why you would use quantitative testing when you are already conducting qualitative research? As with all usability methods, each has their place and purpose. Our UZ method and quantitative measures are not to replace the value you obtain from Think Aloud research. Rather, it complements the research you are already conducting.

Imagine walking into a meeting with key stakeholders and asking them to redesign an entire piece of their website based on 8-10 customers. Do you have everything you need and believe to honestly say that the data you are presenting truly represents the 10,000+ customers that hit your site monthly? Quantitative research fills that gap and backs up your qualitative data.

Benefits of 'unmoderated' remote usability testing

Thu, 03/11/2010, News, Events & Articles

Unmoderated (a.k.a. automated) remote usability research is a solution born out of market demand, such as:

• “I’d like to obtain statistically significant data in order to quantify usability and user experience. Traditional usability testing in a lab has value in some situations, but the sample is small and it only allows for usability problem identification, not quantification.”
   

How important is it to test users in their natural context and without a moderator?

Thu, 03/11/2010, News, Events & Articles

Well, we find it very important. It's something that anyone would agree helps things seem closer to reality, right? But let's analyze it in more detail. Here are 4 reasons why:

Online Healthcare Usability Study (Webinar)

Wed, 03/10/2010, Webinars

UserZoom participated in 2 events in February

Mon, 02/22/2010, News, Events & Articles

We attended TFM&A, UK's only integrated marketing event, on Feb 23rd-24th. And our partner Key Lime Interactive, showcased UserZoom's technology at Internet Retailer Web Design & Usability in Feb 15th-17th