Search Experience Studies
Ever wonder how users search for you?
With UserZoom, you can find out how users are searching for whatever you offer them, the keywords and the paths they take to find your product or site.
Are you as easy to find as you thought? Now you can find out how users are coming to your site and use the results in your SEO/SEM plan.
How Does It Work?
UserZoom tracks online behavior as users accomplish as a specific task. You'll understand where they go and why.
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Give users a certain goal - for example: find a 5mb, $250 digital camera |
| 2. | Ask them to accomplish this task starting from a blank browser page |
| 3. | Let them go while UserZoom tracks very detailed user experience data |
You'll know where they go, what keywords they used, understand their search strategy, where they succeed, etc. Yes, it's that simple! It's that powerful!
What Do You Get?
Understanding user online behavior is absolutely critical to success. And unlike web analytics tools, with UserZoom, you find out what users do based on specific INTENT. Know the details:
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Why users search one way or another |
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Why they use a search engine or go directly to the site |
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What brand comes to users' minds when trying to find specific information |