Webinars

How to conduct Web Customer Experience Benchmarking (Webinar)

Fri, 03/12/2010, Webinars

You can't manage what you can't measure, so... How do you actually measure user experience?
Join us and Key Lime Interactive, a UX Consulting firm, to discover what, why, and how to conduct website user experience & usability benchmarking in this complimentary webinar, February 25th from 9:30am - 10:30am PST. You'll learn how to effectively measure the quality of a website's user experience across various competitors, within one industry, across time, using an online quantitative research methodology commonly referred to as "unmoderated remote usability testing." Some of the benefits of UX Benchmark studies are:

  • Understanding which firm is delivering the best customer experience in a specific industry and why
  • Identifying where your company stands against its competitors
  • Quantifying areas of excellence versus areas of improvement

UserZoom has 8 years of experience in the field of remote user testing that we will be sharing with you in this comprehensive webinar. The webinar will include a summary of three recent industry benchmark studies we have conducted in 3 different markets. Specifically, it will include:

  • Healthcare plans in the United States
  • Internet/phone/TV bundles in the United Kingdom
  • Used cars websites in Spain