UserZoom, zooming on the user experience

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MKT and Branding Analysis


Basic definition

UserZoom is not just a usability testing tool. We can tests hundreds of users who participate in their natural context, using their own PCs, etc. And we can capture so much data related to their online behavior.

That's why we also offer online Marketeers the chance to understand users better: their profile, attitude and behavior, expectations, preferences, brand awareness, top-of-mind, user feedback, etc. All this information is direclty linked to Online Marketing Department's strategy.

 Read more about our research methodology

UPA Member Explanation of Level Double-A Conformance