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Benefits of 'unmoderated' remote usability testing

Unmoderated (a.k.a. automated) remote usability research is a solution born out of market demand, such as:

“I’d like to obtain statistically significant data in order to quantify usability and user experience. Traditional usability testing in a lab has value in some situations, but the sample is small and it only allows for usability problem identification, not quantification.”

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