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Market Study - Travel Online Germany

Thu, 03/11/2010, News, Events & Articles, admin

(for a copy of this study, please see contact details below this article)

Germans, in spite of the economic crisis, still do travel (and a lot). However, just as travelers in most other countries, they have become more price-sensitive and tend to shop around longer before making a decision.

That’s why we have conducted a comparative study of some of the main players in the online travel industry in Germany.

The study analyzes the online search strategy of travelers, and the quality of the interactive experience of the major travel portals and some of the major hotel chains in Germany.

The research was conducted in May 2009, across a sample of users older than 18, with medium to high Internet skills and who indicated Internet as their prefered channel for researching and booking their holiday travel.

SEARCH STRATEGIES