Blog

Webinar: Combining Lab and Online Usability Testing: Lessons Learned

Thu, 05/06/2010, Webinars, admin

 How does one pair online usability testing with lab usability testing?  On May 6th, 2010, UserZoom joined forces with Bentley University’s Design and Usability Center to present how online, unmoderated usability testing can be combined with lab usability testing to produce rich, actionable results. We examined Amazon’s e-commerce grocery store and compared the results of each method to reveal the secrets and lessons we have learned.

You can also download the slides from Slideshare!

Webinar: UK Insurance Industry Benchmark Study

Mon, 05/03/2010, Webinars, admin

On April 29th, 2010, UserZoom teamed up with Europe’s leading UX Consulting company, Foviance, to bring you the latest results of our Insurance industry UX benchmark study.  We will be comparing highly-competitive UK insurance giants, Direct Line, AXA Direct, Aviva, and Legal & General, to examine how their customers perceive online user experiences.

Debunking the Myths of Online Usability Testing

Tue, 04/20/2010, News, Events & Articles, admin

 Bill Albert's motivation for this article is to help UX researchers keep an open mind about online usability testing. There are some researchers who have been using this approach for years and find it useful (in certain situations). Others are new to it, and wanting to learn more about its strength and limitations. Finally, some UX researchers have already formed an opinion about online usability testing, and deemed it not useful for a variety of (unfounded) reasons. He hopes by exposing these myths, we (as a UX community) can evaluate this tool based on its actual merits. 

News, Events & Articles

Tue, 02/16/2010, Blog, admin

 Bill Albert's motivation for this article is to help UX researchers keep an open mind about online usability testing. There are some researchers who have been using this approach for years and find it useful (in certain situations). Others are new to it, and wanting to learn more about its strength and limitations. Finally, some UX researchers have already formed an opinion about online usability testing, and deemed it not useful for a variety of (unfounded) reasons. He hopes by exposing these myths, we (as a UX community) can evaluate this tool based on its actual merits. 

5 must dos when running unmoderated remote usability testing

Tue, 03/16/2010, News, Events & Articles, admin

 Unmoderated remote usability testing can be tricky, but if done right, it can offer a great deal of valuable insight into providing an exceptional user experience.  Many UX Professionals are new to URUT, so we have provided some quick tips to help you obtain the best results possible.