Blog

Webinar: Combining Lab and Online Usability Testing: Lessons Learned

Thu, 05/06/2010, Webinars, admin

 How does one pair online usability testing with lab usability testing?  On May 6th, 2010, UserZoom joined forces with Bentley University’s Design and Usability Center to present how online, unmoderated usability testing can be combined with lab usability testing to produce rich, actionable results. We examined Amazon’s e-commerce grocery store and compared the results of each method to reveal the secrets and lessons we have learned.

You can also download the slides from Slideshare!

5 must dos when running unmoderated remote usability testing

Tue, 03/16/2010, News, Events & Articles, admin

 Unmoderated remote usability testing can be tricky, but if done right, it can offer a great deal of valuable insight into providing an exceptional user experience.  Many UX Professionals are new to URUT, so we have provided some quick tips to help you obtain the best results possible. 

How important is it to test users in their natural context and without a moderator?

Thu, 03/11/2010, News, Events & Articles, admin

Well, we find it very important. It's something that anyone would agree helps things seem closer to reality, right? But let's analyze it in more detail. Here are 4 reasons why:

Benefits of 'unmoderated' remote usability testing

Thu, 03/11/2010, News, Events & Articles, admin

Unmoderated (a.k.a. automated) remote usability research is a solution born out of market demand, such as:

• “I’d like to obtain statistically significant data in order to quantify usability and user experience. Traditional usability testing in a lab has value in some situations, but the sample is small and it only allows for usability problem identification, not quantification.”