Automatically collect data to quantify the effectiveness and overall satisfaction of the user experience
Gain Perspective With Benchmarking
Establish a baseline for UX performance and consistently measure progress with universal measures
Get More Out Of Analytics
Combine UX Metrics with analytics for deeper insight into both what is or isn’t working and also the answer to why
Leverage UX Metrics & Analytics
Assess the performance of your site with usability metrics, such as, ease of use, satisfaction, organization, visual appeal, and System Usability Scale (SUS).
Automatically collect effectiveness ratios, such as, task success, error, abandonment, and timeout measures, to understand whether or not users can accomplish key tasks on your website.
Evaluate how efficiently users can complete tasks on your website by capturing data about time spent on the task, number of unique page views and clicks.
With net promoter score, determine the likelihood of your customers recommending your site to a friend, family or colleague.
UX Benchmarking Enables You To Measure
Your brand over time
When performed solely on your own site, benchmark testing helps you understand the impact that your design iterations have on UX over time and how your design decisions are moving the needle.
Your brand against others
Benchmarking can also be leveraged to compare the usability of your website against your key competitors, enabling you to achieve greater customer satisfaction and increased brand loyalty.
Check Out These Resources Related To UX Measurement & Benchmarking
Best Practices for Benchmarking the Website User Experience
Attend this UserZoom webinar and discover: TOP solutions, tools and methodologies for Competitive UX Benchmarking, HOW to track the most important competitive metrics and stand out from the pack, PRACTICAL tips for Competitive UX Benchmarking you won't find anywhere else
Given the complexity of User Experience, you may be wondering: is UX benchmarking “Mission Impossible”? Well, our answer is “Not really”. UX benchmarking is well within your reach, if you have the right methods and tools.