Unmoderated remote user experience testing
- Basic definition and key benefits
- UZ process in 3 basic steps
- We know users' intent and why they do what they do
Basic definition and key benefits
- It's a method in which no face-to-face moderation is needed, so it's very cost-effective.
- Used to evaluate and quantify usability and user experience, since we tests hundreds of users.
- Our software ‘acts as the moderator’, automatically gathering UX data with a simple browser plug-in.
- A test script is predefined by a UX consultant before users are invited to participate.
- Hundreds of users from geographically spread locations can participate simultaneously in their natural context.
UZ process in 3 basic steps
D
We know users' intent and why they do what they do
Since we are evaluating usability and user experience, our tests are task-based (scenario-based analysis). We ask users to complete tasks and then we analyze results per specific task.
Before, during and after each task, we launch a specific questionnaire depending on the users’ behavior (success or failure). Therefore, we know the user’s intent and we know why users do what they do.
