Asha is a UX Researcher at UserZoom, where he works with a range of clients including, Kaiser Permanente, Facebook, McKesson, and the New York Times. He serves on the organizing committee of SF Design Week, holds a MS in the Social Science of the Internet from the University of Oxford, and has written for the San Francisco Chronicle and Salon.

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A Metrics-Based Model of the 21st Century Enterprise

Most UXers spend a lot of time developing and refining methods to capture the user’s perspective, but there is far less time spent learning and practicing how to make a strong business case for their findings. We’ve experienced this vividly and have developed a framework to present an updated model of the various metrics collected within an organization to help UXers make a precise and defensible case for their work.

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