USERZOOM EDUCATION SERIES

How to Run Design Tests Within Design Sprints

Get quick answers to your design questions with one of our popular design tests

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Your Design Questions

  • How can I improve this new page design?
  • Is the messaging clear?
  • What are users' first impressions?
  • What's missing from the new design?
  • What do users expect will happen next?
  • Where do they click or tap, and why?

How to Get the Answers

You can answer all these questions with a Click Test, where you show your designs to users, in order to see where they click and ask them follow-up questions

  • You don't need a working prototype, just some screen mockups to upload to UserZoom
  • Get a heatmap of clicks and taps
  • You can even compare design variants

Your Design Questions

  • Before we start designing, we need to understand what features and content are most important to users?
  • Do users understand these new icons?
  • What are users' attitudes and perceptions of our current service?

How to Get the Answers

You can answer all these questions with a Survey, where you can ask users a range of questions in order to get rapid feedback.

  • Choose from lots of different question types
  • Quickly create a basic survey with embedded images
  • Get your customers (not HiPPOs) to drive your design decisions

Your Design Questions

  • Where are the pain points on our live site?
  • How usable is this new prototype, and how can I improve it?
  • How well have our competitors addressed the same problem that I'm working on?

How to Get the Answers

You can answer all these questions with a Basic Usability Test, where you watch videos of users completing tasks and listen as they articulate their thoughts on their experience

  • Test any live website on desktop or mobile
  • Test prototypes and Apps*
  • See how users behave
  • Understand where users click and scroll
  • Hear users articulate experiences they find confusing or challenging
  • Create compelling video clips to share with colleagues

*Apps require integration

Your Design Questions

  • How do users group content together?
  • What should I call our site/app menus?
  • What words do customers use to describe our content?

How to Get the Answers

You can answer all these questions with a Card Sort, where you can create "cards" that users then put in groups that make sense to them

  • You don't need visual designs, just the text for the cards
  • Let users create the groups, or you can provide them
  • Take the internal debate out of creating your menus!

Your Design Questions

  • Do our menu items make sense to people?
  • Can users quickly find what they need from our proposed new menus?
  • Does the way we structure content make sense?

How to Get the Answers

You can answer all these questions with a Tree Test, where you create a text-only version of a menu and/or content items,  and set users tasks to find specific things. 

  • You don't need visual designs, just the text
  • Quickly understand where users go to find things
  • Automatically get success and non-success metrics to convince colleagues

Analyzing your UserZoom study

Once you've completed your study you need to analyze it

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