USERZOOM EDUCATION SERIES

Research Methods Deep Dive

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I want to learn about...

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Find out more about what a Tree Test is, when you should use it, and how to build a Tree Test study in UserZoom

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Learn more about screenshot click testing, which methods you can use with it, and how to build a click test study in UserZoom

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Understand when to use a Card Sort, the type of data you can collect with it, and how to create a Card Sort in UserZoom

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Learn how to conduct a think-out-loud (TOL) study with a prototype.

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Learn how to conduct a competitor benchmarking study on live websites.

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Tree Testing

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Optimize your site navigation and boost conversion rates with a UserZoom Tree Test. Improve the findability of information on your website so that users can find what they’re looking for with Tree Testing.

After this session, you'll be able to:

  • Understand what a Tree Test is and why you should do it
  • Determine when is the appropriate time in the product life cycle to conduct a Tree Test
  • Know the type of data collected from a Tree Test
  • Learn how to create a Tree Test in UserZoom
  • Know how to interpret the data collected from a Tree Test

Screenshot Click Testing

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In this session you will learn:

  • What experience research methods you can do with a screenshot click test
  • What data you can get from a screenshot click test question/study
  • Business problems where screenshot click test questions/studies may help to bring data to the equation

After this session, you'll be able to:

  • Identify business problems and research questions where you can use the screenshot click test question/study
  • Build a click test study
  • Build a screenshot click test question
  • Analyze screenshot click test results

Card Sorting

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In this session you will learn about one of the IA research methods know as Card Sorting.

After this session you will be able to:

  • Know when to use a Card Sort
  • Know the type of data you can collect with a Card Sort
  • Create a Card Sort in UserZoom
  • Interpret the results of a Card Sort

Task-Based TOL (Prototyping)

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In this session, you will learn about a method called think-out-loud (TOL). Specifically, you will learn how to conduct a TOL study with a prototype.

After this session you will be able to:

  • Know when to use a TOL study
  • Know the type of data you can collect with a TOL study
  • Create a TOL study in UserZoom
  • Interpret the results of a TOL study

Task-Based TOL (Benchmarking)

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In this session you will learn about benchmarking studies. Specifically, you will learn how to conduct a competitor benchmarking study on live websites.

After this session you will be able to:

  • Know when to use benchmarking
  • Know the type of data you can collect with benchmarking
  • Create a benchmarking study in UserZoom
  • Interpret the results of a benchmark

Video recording coming soon!

More resources

Explore more content to help you maximize your UX research:

Read about everything from accessibility testing to UX metrics, participant recruitment, and more.

View the latest industry reports, benchmark analysis, case studies and more.

Browse our help articles or get in touch with a member of our support team.

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