A product manager’s guide to making design decisions

A popular, profitable product is nothing but a series of product decisions made right. We product managers know that the roadmaps, backlogs and estimations don't…

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What makes gamification a powerful tool in user experience?

The modern gaming industry is a force to be reckoned with. In 2016, an estimated 2.6 billion gamers worldwide (according to Unity) generated close to $100 billion in revenue (according to estimates by Newzoo) across various platforms. This figure has grown astronomically since 1995, when…

How to create pop-ups that don’t suck

Most users hate pop-ups. Especially email pop-ups.  And for a good reason: most pop-ups are designed from an email marketer’s point of view. Their only objective is to maximize the number of emails collected. Period. The problem with this approach is that it ignores all the…

How good UX can save lives

A look at how UX design impacts healthcare, automotive interfaces and emergency response technology. What do you think about when you hear the term ‘user experience’? UX often brings to mind the delight we feel from our favourite apps that smooth over complications in our…

UX and SEO: how they work together to make better experiences

How does UX affect SEO? What usability signals does Google use to rank your website? How do two disciplines alike in user-friendliness, avoid becoming star-crossed lovers? Other baffling Romeo and Juliet references to follow… I’ll level with you. There was a substantial period of time…

Six ecommerce UX trends for 2018

Graham Charlton gives the skinny on simplified navigation, brutalism, the death of flat design and more! Ecommerce is constantly evolving and from a UX perspective, I think we’ve generally been moving in a positive direction. Yes, there are still plenty of areas for improvement, but…