23 quantitative and qualitative user research methods: a comprehensive guide
Whether you’re a grizzled UX expert who “has seen everything in the line of duty”, or you’re a complete newbie who has been told to “do some of that UX stuff that’s so popular these days” – this is the guide for you. We’ll explain…
What’s the difference between quantitative and qualitative research?
Welcome to our regular series of UX beginner’s guides. This week: what’s the difference between quantitative and qualitative research? In my first few weeks of working for a UX testing company I was put under a rigorous training programme. Every facet of UX testing was…
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