How to Conduct In-the-Wild Testing
What is In-the-Wild Testing?
In-the-Wild testing, also known as crowdsourced testing, allows you to test your app, site or prototype with participants who take your study online from anywhere, anytime – whether it’s on the couch on their laptop or standing in line at the store with their mobile phone in hand. This allows companies to better understand how their target audience actually uses their product or service through the power of the internet and the always-on connectivity of mobile devices.
It’s the opposite of bringing someone into an unnatural environment, such as a lab, and asking them to engage with your site or product “naturally.” The closer you can get to the actual consumer environment, the better your research will be.
What makes In-the-Wild Testing with UserZoom valuable?
In-the-wild testing with UserZoom allows you to conduct remote unmoderated usability testing in a quick and cost-effective way. What used to cost tens of thousands of dollars and take weeks to complete is now getting done with hundreds of dollars and in a few days, sometimes even hours.
Given that mobile is quickly becoming users first choice to access the Internet, in-the-wild testing is frequently the most effective way to run a usability test. Unlike slow in-lab user testing experiences, crowdsourced in-the-wild unmoderated UX research is less expensive, more agile and relatively effortless.
Best of all, in-the-wild testing with UserZoom’s software allows you to automatically collect and aggregate participant data, making reporting and analysis quick and simple.
Why Conduct In-the-Wild Testing with UserZoom
Cheaper than in-lab testing
With in-the-wild testing, no moderation is required. This offers the advantage of saving time, money and effort since participants can take the study concurrently while software automatically collects data. Scheduling participants to come in to a lab isn’t necessary and traveling on the part of participants or study moderators is not required.
Agile, fast, & scalable
The best testing is done early and often. In-the-wild testing allows you to collect user feedback in a matter of hours or days instead of weeks. And since participants can simultaneously take your study, you can collect feedback from hundreds of users, allowing you to obtain statistically significant results without the need to drastically increase research costs.
Bringing participants to a lab, complete with a stranger moderating, a 1-way mirror and likely a device or computer that’s not their own, is not exactly natural. With in-the-wild testing, users are participating at home or on-the-go with their own devices, which is much closer to the actual usage of your product or site.
With in-the-wild testing, you can invite participants from anywhere – whether they’re local or from all across the planet – enabling you to test differences between regions or internationally.
Qualitative + Quantitative + Behavioral Data
UserZoom automatically collects a vast amount of essential usability data – including task effectiveness or success rates and efficiency (i.e., time on task, unique page views, number of clicks), screen and audio recordings, as well as clickstreams and heatmaps, among others. By combining qualitative feedback with quantitative UX metrics and behavioral data, you get a clear picture of the user journey.
When participants anonymously take part in a study they will openly give you their honest, direct feedback whether the experience was great or terrible. This stands in contrast to moderated sessions, where users are much more likely to curb their true feelings in front of the moderator.
Finally, in the agile world you don’t need to spend time tabulating data and creating reports . Let software take care of things! With in-the-wild testing you can collect and aggregate tons of data and automate the reporting task by hitting a button, or just copying and pasting the most interesting charts or video clips.
When to conduct In-the-wild Testing
Test early and test often with UserZoom’s in-the-wild solution. Whether it’s testing prototypes, functioning sites or apps, or ongoing benchmarking of your product against competitors, test with users at every stage of design and development.
What results do you get
Quantitative UX metrics
Obtain screen recordings that show you exactly how participants are navigating through a task
How to Set up In-the-wild Testing
Depending on the type of data you are aiming to collect, you can select a few different project types, such as:
Task-Based for Web
This type of study is best for collecting data on your mobile site or app from participants using a mobile device. For this type of study, demographic and behavioral data are automatically collected.
For Task-Based Mobile studies, you can choose to enable screen, audio and video recording, adding a qualitative layer to the quantitative metrics you’re already collecting.
Inviting participants with UserZoom is simple. Depending on what audience you’re obtaining information from, you have a few different options for recruiting:
UserZoom automatically generates email links for you to send out
to your database, a specific list of customers or even internally.
By QR Code
Much like email, UserZoom also generates QR Codes,
so you can ask users to participate on their own mobile device
while they’re at home, in-store or just about anywhere else.
By Invitation Layer
UserZoom’s mobile solutions offer a customizable popup invitation layer
so you can catch users when they’re already using your website mobile site or mobile app.
You’re just one simple click away to getting direct feedback and insights.
How Users Will See It
To Sum it up, In-the-Wild Testing:
- Allows you to test your app, site or prototype with target users anywhere, anytime
- Is fast, cost-effective, agile and scalable
- Makes it practical for you to test prototypes early and your web and mobile sites often
- Can be conducted on desktop, mobile and tablet devices
- Is easy to recruit for with UserZoom’s multiple options, including email, QR code and invitation layer
- Automatically collects and aggregates quantitative and qualitative data, making reporting and analysis quick and simple
Want to learn more about In-The-Wild Testing with UserZoom?
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