How to Test & Optimize Multi-Task Online Processes
What is Multi-Task Process Testing?
A multi-task usability study is when you test a process with users that requires several steps in order to be successful. A process or user flow that might make sense to designers and coders could be bypassed altogether when users interact with your digital product. This is particularly important if users have to complete certain tasks, such as logging into their account, before completing other core tasks like making a purchase or checking their account balance.
We have new navigation testing options that enables researchers to customize the way in which they set up user navigation during a task-based usability study for better qualitative insights! We’ll show you how to set up the new options as well as what it looks like from a participant’s perspective.
What Makes Process Testing with UserZoom Valuable?
- Optimize user flows by having users tackle processes one step at a time within the same study
- Get task-specific metrics in order to deep dive into each step of the process for further optimization
- Collect a vast amount of essential usability data including task effectiveness or success rates and efficiency, screen and audio recordings, as well as clickstreams and heatmaps
- Options on how to test user navigation for a more organic insight into user flows
- Run studies across desktop or mobile for multichannel optimization
- Invite participants from anywhere, either locally or globally, to test differences between regions or internationally
- Users participate from their own devices at home or on-the-go , which is much closer to the actual usage of your product or site
- Collect user feedback in a matter of hours or days instead of weeks. Collect feedback from simultaneous participants, allowing you to obtain statistically significant results without the need to drastically increase research costs
- Benchmark your findings over time to ensure your processes continually outperform previous iterations
The Results You Get
Quantitative UX metrics
Obtain screen recordings that show you exactly how participants are navigating through a task
How to Set Up a Multi-Task Usability Study
- Create a Task-Based Usability Study (see an in-depth guide here)
- Define the first task you want participants to complete
- Give participants a starting URL
- Decide how you want to validate the task: Validation Question, Via URL, or Self-Validation
- Create a new task and decide whether you want to define the starting URL or have participants continue where they left off
- Continue for as many tasks / steps are needed to test your process
How to Set Up the New Navigation Testing Features
NEW: You have the option to choose a simplified Navigation only task that keeps questionnaires for the end of the study or a traditional study that has questionnaires in between each task.
NEW: You now have the option for each subsequent task to either define the starting URL or to let participants continue from their last visited URL.
NEW: You also have the option to show participants a task description page before each new task or have the task bar update with the new task /step of the process for a more continuous user flow (see video below.)
How Users Will See It
To Sum it up, Multi-Task Usability Testing:
- Allows you to test multiple step processes on your site or prototype with target users anywhere, anytime
- Let’s you hone in on every individual step of the process to easily understand how to optimize each task
- Is fast, cost-effective, agile and scalable
- Can be conducted on desktop, mobile and tablet devices
- Automatically collects and aggregates quantitative and qualitative data, making reporting and analysis quick and simple
- Can be used to Benchmark your findings over time for data driven optimization