There are several interesting UX Design tools out in the market. The ones we are paying attention to in this article are:

Other interesting UX Design Tools are:

Click and Timeout Testing are two valuable tools in assessing the effectiveness and/or findability of content on your website or prototype.

What is Click Testing?

Click Test

Click Testing gives you the power to see where your customers are attracted to most when looking at your site or considering a redesign.
With either a single click or several, you are able to customize the focus of interest and see exactly what your users are interested in most.

This makes it perfect for design and UX teams to test and validate the design of a Website; whether it be the live homepage, a static prototype, or even a mockup.

Why is a Click Test so useful?

Click Testing can give you a lot more than just heatmaps, charts, and a few graphs. A few of the benefits of running this type of study:

  • See where your customers would click to complete their goals
  • Measure effectiveness by gathering success and error metrics
  • Validate your site’s design with Screenshot Click Testing prior to defining a fully dynamic prototype.

How do you conduct a Click Test?

    1. Within your Screenshot Click Testing Tool, select a question you would like to ask (i.e. “Click on two areas of this page that interest you most.”)
    2. Upload your screenshot of whatever you are testing

Quick Tip: Image format is important. To make sure your image appears quickly when a participant is taking your survey, upload a GIF or JPG on lower quality.

    1. Select specific areas of interest you can follow up with for additional insight. For example, if a participant clicked on the “Home” link, wouldn’t you want to know why they clicked there?

Quick Tip: The more areas you define for selection on your image, the more specific (and helpful) your results will be.

  1. Send out your created survey and get results.

What is Timeout Testing?

Timeout Click Test

Timeout Testing is a tool to help optimize your website’s landing pages. You can ensure a high conversion rate by understanding how easy it is for customers to obtain the information they are looking for before losing their interest.

You will also lower your bounce back rate and ensure customers are not leaving to visit your competitors’ site. It works very similar to Click Testing.

This makes it perfect for design and UX teams to test and validate the design of a Website; whether it be the live homepage, a static prototype, or even a mockup.

Why is Timeout Testing a very useful UX Design method?

It is very easy to setup a Timeout Test. After implementing your study, you will be able to:

  • Answer important questions like: Do your customers find your site inviting? Why are your visitors bouncing off your site?
  • Find out what visitors are remembering about your offerings or company prior to leaving.
  • Understand if they would leave your site after visiting or stay longer to explore and obtain more information.

How do you conduct a Timeout Test?

    1. Within your Timeout Testing Tool, select a question you would like to ask e.g. “View this image and note what you are attracted to most”
    2. Upload your screenshot of whatever you are testing
    3. Select the amount of time you want your participants looking at the image (to gain true “first impression” thoughts)

Quick Tip: Allow between 5-10 seconds of view time to accommodate for any “technical” issues and make sure the participant gets a good look at whatever you’re testing.

  1. Send out your created survey and get user feedback