UserZoom Education Series

This on-demand material is for the research deep dives and the tips and tricks sessions as a part of the UserZoom Education Series.

Research Deep Dive Sessions will help you pick the right research method and translate that research method into UserZoom functionality. The target audience for this is current customers who are new to experience research and new to UserZoom.

Tips and Tricks Sessions will help unlock the powerful UserZoom tool whch is packed full of rich goodies. Come to these sessions to learn how to do the most popular tips and tricks when building your studies.

UserZoom Education Series - Research Deep Dive: Tree Testing

Optimize your site navigation to help reach a higher conversion rate with userZoom Tree Test. Improve the findability of information on your website so that users can find what they’re looking for with Tree Testing.
After this session, you'll be able to:

  • Understand what a Tree Test is and why you should do it
  • Determine when is the appropriate time in the product life cycle to conduct a Tree Test
  • Know the type of data collected from a Tree Test
  • Learn how to create a Tree Test in userZoom
  • Know how to interpret the data collected from a Tree Test

Lead by UserZoom's Customer Success Onboarding Team - Rima Campbell, Lauren Tallerico, Alex Crocker

UserZoom Education Series - Tips & Tricks: Advanced Logic, Condition and Piping

Gain an inside look at some of the more advanced features UserZoom has to offer such as logic, conditions and piping. Learn how to make your research more impactful by building robust survey questions that adapt to each respondent’s selections.
After this session, you'll be able to understand:

  • How to utilize advanced survey logic for skipping tasks
  • How to leverage conditional questions post navigation task
  • How to use piping code to contextualize follow-up questions
  • How to use piping to better contextualize scenarios and tasks for more accurate data

Lead by UserZoom's Customer Success Onboarding Team - Rima Campbell, Lauren Tallerico, Alex Crocker

UserZoom Education Series - Research Deep Dive Session - Click Testing

Gain insight into

  • What experience research methods you can do with screenshot click test
  • What data you can get from a screenshot click test question/study
  • Business problems where screenshot click test questions/studies may help to bring data to the equation

After this session you will be able to

  • Identify business problems and research questions where you can use the screenshot click test question/study
  • Build a click test study
  • Build a screenshot click test question
  • Analyze screenshot click test results

Lead by UserZoom's Customer Success Onboarding Team - Andrea Peer

Link to Slides: Coming Soon!

Link to Step by Step Videos: Coming Soon!

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