Mobile websites and applications have become an extension of living and functioning in a fast paced and consumer-focused world. It is now more important than ever to build pleasurable mobile usage experience. By conducting user research using the unmoderated remote methodology, researchers can now easily get right to the meat of a real-world mobile web or application usage experience.
In a recent study, a group of Researchers at UserZoom conducted a competitive benchmark study that aimed at exploring visitors’ tablet shopping experience, while on one of four recognized retail sites: Macy’s, Nordstrom, Urban Outfitters, and Lands’ End.
2015 started with a bang! But...before we close the books and move on to new trends and hot, emerging topics, let's take a quick look back at our most read, liked and shared, top 10 unforgettable articles from UserZoom published in 2014.
From this competitive benchmark study, we gathered interesting and valuable data to support claims on which auto insurance company offers the best online quote experience and how the online quote process impacts brand perception, Net Promoter Score and conversion.
Designing delightful web experiences requires a combination of visually appealing interfaces and an information architecture (IA) that is easy to navigate. Testing navigation structures early in the interface design process ensures a sound IA.
When you want to conduct usability tests, make sure to contemplate the best route for your desired results. Picking the best task validation method will bring your data to life.
One of the many advantages of the unmoderated remote user testing (URUT) methodology is the ability to gather and analyze behavioral data from user interactions on your website.
We have some exciting news to share! We recently redesigned our website. In order for a redesign to be highly effective, it must stem from the understanding of what works for users and what doesn’t.
When trying to understand customers’ behaviors on a website, it’s necessary to know what their intent is. Why are customers coming to the site? What are they trying to do?
Online research techniques are constantly evolving. There is a growing desire to learn more about what is happening on websites and apps in order to create a perfect site with more conversions and higher customer satisfaction ratings.
The primary user testing methods – unmoderated online testing and moderated testing in a usability lab – each has their strengths. However, lab testing brings some inefficiencies that make task data less accurate or reliable.
There is a growing desire to ask users what they are doing on websites and apps. Give your customers a voice by means of Voice of the Customer studies.
Susan Weinschenk, the Founder and Principal of Weinschenk Institute, LLC answers questions related to how to measure the ROI of UX.