One of the many advantages of the unmoderated remote user testing (URUT) methodology is the ability to gather and analyze behavioral data from user interactions on your website.
We have some exciting news to share! We recently redesigned our website. In order for a redesign to be highly effective, it must stem from the understanding of what works for users and what doesn’t.
When trying to understand customers’ behaviors on a website, it’s necessary to know what their intent is. Why are customers coming to the site? What are they trying to do?
Online research techniques are constantly evolving. There is a growing desire to learn more about what is happening on websites and apps in order to create a perfect site with more conversions and higher customer satisfaction ratings.
The primary user testing methods – unmoderated online testing and moderated testing in a usability lab – each has their strengths. However, lab testing brings some inefficiencies that make task data less accurate or reliable.
There is a growing desire to ask users what they are doing on websites and apps. Give your customers a voice by means of Voice of the Customer studies.
Susan Weinschenk, the Founder and Principal of Weinschenk Institute, LLC answers questions related to how to measure the ROI of UX.