When it comes to sharing where customers go on your website and what customers did there, web analytics are fantastic—but what about how their experience was? By integrating your web analytics with your Voice of Customer (VoC) program / UserZoom’s True Intent surveys, go beyond basic data and get the why behind your customer’s experience.
Competitive benchmarking is about letting real users help you reveal pain points on your own site and competitors’ sites. When you benchmark KPIs on your site vs. competitors over time, you keep the competition in view and benefit from data and inspirations that can drive future enhancements to your site – ultimately leading to a stellar user experience.
Online Voice of the Customer makes it possible to gather and analyze a range of information on the customers of an e-commerce website which is not available from any other source or which is very difficult and costly to obtain. Here are five characteristics that make online VoC the most powerful technique for guaranteeing the success of an e-commerce website.
It’s never been a more exciting time for us here at UserZoom. We’ve hit a major growth spurt, only without all the gangly awkwardness. And while we would be happy to shout the news from the rooftops, we wanted to invite you to a behind the scenes look at why we’re so pumped for the year to come and the many that will follow.
Sensitive to your jam-packed schedule, we are aware that the delivery of information is key, which is why we recommend listening to these 5 value-packed podcasts for User Experience enthusiasts. Podcasts are spreading like wildfire, there’s a huge urgency to produce intelligent, cutting-edge content. The best thing about podcasts? They’re time-efficient, painfully convenient, and easy to consume
Whether you are a novice or an expert in Agile, this free guide is full of valuable information, including what the Agile method is, how UX integrates into the Agile environment, common UX myths about usability testing in an Agile Design Process, practical tips and measurable metrics for testing in Agile, a case study and more
Measuring your website longitudinally over time can provide insight into how well your site is meeting the needs of your users. Here are 9 easy steps to setting up a longitudinal benchmark study.
We created a handy kit for you that includes a Buyer’s Guide to Choosing the Right Remote User Experience Testing Software for Your Company + RFP Template.
This past week a group of very smart and savvy business people invested a total of $80m in two companies that help companies conduct testing and manage UX. As the news heading actually says, UserTesting, ClickTale Raise Combined $80M to Improve Customer Experience in Digital Age. Now that’s an unprecedented scenario and one ALL UXers should feel pretty good about...
Mobile websites and applications have become an extension of living and functioning in a fast paced and consumer-focused world. It is now more important than ever to build pleasurable mobile usage experience. By conducting user research using the unmoderated remote methodology, researchers can now easily get right to the meat of a real-world mobile web or application usage experience.
In a recent study, a group of Researchers at UserZoom conducted a competitive benchmark study that aimed at exploring visitors’ tablet shopping experience, while on one of four recognized retail sites: Macy’s, Nordstrom, Urban Outfitters, and Lands’ End.
2015 started with a bang! But...before we close the books and move on to new trends and hot, emerging topics, let's take a quick look back at our most read, liked and shared, top 10 unforgettable articles from UserZoom published in 2014.
From this competitive benchmark study, we gathered interesting and valuable data to support claims on which auto insurance company offers the best online quote experience and how the online quote process impacts brand perception, Net Promoter Score and conversion.
Designing delightful web experiences requires a combination of visually appealing interfaces and an information architecture (IA) that is easy to navigate. Testing navigation structures early in the interface design process ensures a sound IA.
When you want to conduct usability tests, make sure to contemplate the best route for your desired results. Picking the best task validation method will bring your data to life.
One of the many advantages of the unmoderated remote user testing (URUT) methodology is the ability to gather and analyze behavioral data from user interactions on your website.
We have some exciting news to share! We recently redesigned our website. In order for a redesign to be highly effective, it must stem from the understanding of what works for users and what doesn’t.
When trying to understand customers’ behaviors on a website, it’s necessary to know what their intent is. Why are customers coming to the site? What are they trying to do?
Online research techniques are constantly evolving. There is a growing desire to learn more about what is happening on websites and apps in order to create a perfect site with more conversions and higher customer satisfaction ratings.
The primary user testing methods – unmoderated online testing and moderated testing in a usability lab – each has their strengths. However, lab testing brings some inefficiencies that make task data less accurate or reliable.
There is a growing desire to ask users what they are doing on websites and apps. Give your customers a voice by means of Voice of the Customer studies.
Susan Weinschenk, the Founder and Principal of Weinschenk Institute, LLC answers questions related to how to measure the ROI of UX.