Releasing products without testing prototypes with your users is like buying a car without test driving it. Here's 3 reasons why you should always test your prototypes.
Brands are numerous and come and go at a rapid pace. Those that truly resonate with their audience are those that stand the test of time, and last through generations of consumers. In this post, we’ll outline five ways you can create a standout brand that might just make you a household name.
Live Webinar: Empowering Data-Driven Marketers – How UX Research & Usability Testing Can Positively Impact Your Overall Brand ExperienceUser experience is so much more than just design, and it’s time for data-driven marketers to familiarize themselves with the expanded world of UX when applying it to their campaigns. The more user experience and marketing work together, the more beautiful and seamless your customers’ overall experience with your brand will be.
While some traditional marketing tactics have translated very well from offline to online marketing, it's important to stay up to date. Here are our top five online marketing trends and how they're connected to UX.
What does it take to turn customers into brand advocates? It’s not an easy question to answer, and no magic formula exists — but some brands are getting it right.
UserZoom, the leading User Experience research & usability testing SaaS platform, has appointed a new top executive to join its rapidly expanding team and help enterprises improve the user experience.
Join us on Tuesday May 3d at 10am PT as Dean Barker, VP of UX at Optum, discusses emerging and likely trends in technology and the UX/Usability field and what it means to be User Experience professionals / how to focus our careers in the near future.
When designing mobile usability studies we should remember that the participants experiences are very different than when they're completing a study on a desktop or laptop. Here are some tips to help keep your mobile usability test participants engaged for better feedback.
In this Ebook you will learn how to amplify your web analytics tools by harnessing the power of Voice of the Customer (VoC) studies. Imagine being able to segment your web analysis with custom dimensions such as NPS or visitor intention, and being able to measure custom conversion rates. Get how-to steps for integration and more in this free Ebook.
In order for UX leaders to succeed we must first come to terms with the fact that UX design is not the center of the corporate universe. This is why it's integral to educate the C-suite on it's importance in order to ensure that UX and design are recognized as key pillars of business success and overall strategy.
As technologies develop and the mobile channel matures, so too does the field of Mobile UX. Good UX is what separates successful apps from unsuccessful ones, and as organizations look to meet the global demand for the mobile experience, they’re investing millions into apps and mobile optimized websites.
We recently had a webinar with Jon Innes of UX Innovation to discuss how to improve your agile sprints by incorporating UX/usability metrics that the whole product team can use to measure progress on your agile journey. During the webinar people had a lot of great questions about this topic. We shared your questions with Jon and transcribed his answers in order to share them with our readers.
Last time, we talked about how UX designers can sometimes get so wrapped up in our ego that it can be hard to recognize the fact that there was some mistake in our UX design. It's okay - this can be an opportunity to build more trust amongst your team and to create an even better user experience.
UX Designers aren’t always right, but when we’re wrong we need to see it as an opportunity to build more trust and create a better user experience.
Sprints in agile UX are infamous for not allowing a lot of wiggle room when it comes to spare time. This is why the most successful agile sprints are done by UX teams that prepare for them. Here are some tips to help you prepare for a successful sprint.
We ran a quick UX benchmark study between education sites Kaplan and The Princeton Review to see how their online experience compared. Here are the results.
For Product Managers, time is always in short supply. Unfortunately this can mean that Product Managers aren't conducting enough UX research with customers. Here are a few tips to help Product Managers get the valuable insights they need from their customers.
"To quote an overplayed song in my household, designers need to finish and 'let it go.' Be truly agile and focused on getting things done fast, but stick the landing. Finish well, and be focused on solving problems and creating value for end users – not on documentation or process." Joseph Dickerson
The integrated UserZoom / YouEye platform combines the best of both worlds — scalable quantitative data with sophisticated and agile qualitative feedback. By combining our two companies, UserZoom will now have a more robust platform and greater capabilities, which expands our market opportunity both for new and existing customers.
A new challenge faced by UX practitioners is integrating user experience best practice methods into agile software development projects. It helps to understand how they relate.
Every year, web and user experience designers can expect to see list after list of the newest trends to hit the scene. 2016's trends were judged with known user experience best practices in mind to see which has a likelihood of boosting conversions.
Selecting KPIs to track in a UX benchmark study can be tricky. But with a little practice, and some good advice, you'll be a KPI expert in no time.
"When companies put a strong focus on integrating client feedback, sometimes their products can eventually become so feature laden that they sink. There are ways to integrate feature requests and take a user-centered approach without destroying your product." - Jennifer Aldrich
Join us Monday, January 25th as we discuss best practices for using automated usability testing to get quick, efficient user input.
In our final blog post on 2015 UX trends, we look at user experience as a business strategy. The role and prominence of UX has come a long way in a relatively short time. In the past UX was seen as a way to execute strategy, but UX is increasingly moving to the forefront of corporate decision making and is playing a key role in forming these corporate strategies.
Companies are testing more often and on a bigger scale. They are increasingly seeing the value of UX as a means of saving money and resources and an important facet of improving performance and sales.
Two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, check their bank and shop online. In this context, there’s good reason why mobile is demanding increasing amounts of mindshare for UX professionals across the world.
From all of us here at UserZoom, we wanted to wish you and yours a very merry holiday season! We had a great time at the San Jose Museum of Art as we celebrated a phenomenal year with ice skating, great people, delicious libations and lively conversations.
UserZoom has appointed three new executives to join its rapidly expanding team and help enterprises improve the user experience. The appointments follow shortly after UserZoom’s recent funding round of $34 million led by TC Growth Partners.
Open research studies are a great way to reveal patterns in online user behavior that can uncover new opportunities for your organization and inspire improvements to the customer experience. In this article, we’ll take a closer look at what constitutes an open research study, list a few benefits, and give a real world example of an open research study UserZoom conducted on how consumers research and purchase smartphones.
During our recent webinar with Dr. Susan Weinschenk on the ROI of UX: How to Win Funding and Secure Buy-in, people had a lot of great questions about this topic. Given the popularity of the topic, and the frequency with which we hear these questions being asked, we transcribed them to share with our readers.
Executives agree that investing in usability testing is important, but many companies aren't doing as much usability testing as they would like. Here we take a look at the importance of investing in usability testing as well as easy test ideas to keep even the leanest of UX teams engaged with users.
While UX expertise is wanted by most companies, a lot of UX folk still struggle to convince executives to invest in User Experience projects and to make UX a “must have” in their organization. Here are some tips to start the conversation.
We asked our experts how to make the most out of each Agile sprint when it comes to UX testing. Read on for 5 tips to maximize UX testing efficiency in an Agile timeframe.
It’s important to make sure that your online experience is optimized for all your users, including your internal ones. In this article we’ll take a look at how usability testing is helping companies with more than just their external-facing sites and how intranet testing is helping businesses be more productive.
Prototype testing is a simple, iterative and powerful way to improve your product prior to development. Read on for our top 7 reasons to conduct remote usability testing on your prototypes.
Join us at Facebook in Menlo Park on Tuesday, November 10th from 6:45pm to 9:45pm for food, drink, networking and knowledge!
We're excited to announce that UserZoom has raised $34 million in financing led by TC Growth Partners together with co-investors Trident Capital and StepStone Group.
International usability testing helps companies build confidence that their products will be adopted and enjoyed by users from various geographies or cultures. In this article we’ll take a look at some of the challenges researchers face while conducting remote international usability testing so that you can be better prepared.
When users first started shifting from printed to digital content, most publishing houses hurriedly pushed content into the digital space in order to secure a place in the marketplace without taking UX into account and paid the price. Here's how they can get back into the game.
Knowing how to prepare for your remote usability test before conducting it is essential for a successful study. In this post we will present a framework which will help you define your remote usability test.
A bad mobile experience can turn away customers for good, which is why professionals are well-advised to evaluate and optimize the mobile user experiences they offer.
Here are some of the key factors needed to create a successful user-centric culture at your company for a methodology-driven approach that will improve your UX capabilities.
We created a competitive benchmark study to determine which major bank offers the best mobile experience for prospective customers. In this article we'll give an overview of the study, outline the methodology used and cover the key findings.
Customer experience has become a critical differentiator in today’s marketplace. There are different ways of exploring and evaluating customer experience, and organizations shouldn’t feel restricted to using a single method type.
Usability tools can help crowdfunding tools become more competitive by focusing on the user experience. Here's a look at what UX designers need to consider.
Product Managers are like the anthropologists of a product since they are supposed to understand how end users will interact with it. But how do they know what their customers are expecting from the product or what they value?
The ability to quickly answer a wide breadth of research questions makes unmoderated remote usability testing a perfect solution to meet research demands in an Agile development environment.
Exciting news! We’ve enabled researchers to customize the way in which they set up user navigation during a task-based usability test for more robust qualitative insights and the ability to see full processes from start to finish.
The ability to capture user videos is an extremely important capability in order to understand user behavior and optimize your online experience. However, it’s important to keep in mind that user videos don’t tell the whole story.
Usability tools and testing can help brands with big visions optimize their websites for different audiences. Here's a closer look at how usability tools could impact freelance websites.
These simple best practices will help when defining, designing, and implementing your first voice of customer feedback study. This initial approach will help create any following studies in order to build a continuous VoC program for your company.
Online customer experience benchmarking is an incredibly valuable tool for monitoring performance and helping to steer investment decisions. Given the right plan, methods and tools it can provide you with unparalleled insight and ultimately a competitive edge.
Niche fitness movements are community-driven, and need to offer their users the best customer experience possible. Here's a closer look at how usability tools can help.
In the rapid-fire world of Agile development, UX testing is one of the most pressing challenges UX practitioners face. In this post, we will show you the benefits of agile User Experience compared to other methodologies, as well as three methods for agile UX testing.
Site navigation is a critical consideration for online publishers. Here's a closer look at how usability tools can help brands gather important insights from customers in order to sell more novels.
Global websites feature specific challenges when optimizing their user experience. Here's a closer look at usability testing and how it can help brands reach their goals.
Category defining products can be hard to market, but usability tools can help. Here's a closer look at how different types of tools can optimize the user experience.
Serious schedulers rely on online tools to reduce complex schedules into manageable day maps. Here's how usability tools help brands create next level time management solutions.
Companies designing for an Omni-Channel Experience have a market advantage. In the end, it’s all about increasing revenue and reducing costs. Creating an omni-channel experience helps to achieve that.
Quant or Qual data only tells you part of the user experience. Get the full picture of your users’ journeys by collecting quant and qual in the same study.
The right usability tools can help sites optimize the news. Here's a closer look at how all-in-one usability platforms make the most of the user experience.
Information architecture is an essential part of the user experience. Here's a closer look at how different usability tools can inform your site's information design.
Usability and the user experience play a major role in promoting engagement. Here's a closer look at how all-in-one usability platforms can help increase comments and shares.
Choosing the right tool according to your needs and resources is a key element when implementing your own Voice of the Customer program. Here a few features that need to be considered when choosing a tool to implement VoC studies.
Visiting Ireland is the trip of a lifetime for many. Today, searches for trips begin online. Here's a closer look at how usability tools help optimize user experience.
Most User Experience professionals are probably familiar with remote task-based usability testing, but may not be aware of other remote testing methods that would be a powerful addition to their research toolbox.
All-in-one usability testing platforms offer brands the ability to understand their sites from multiple perspectives. Here's a closer look at a job search site case study.
An all-in-one usability platform can help service and e-commerce sites make the best decisions about serving customers. Here's a closer look at what one site study reveals.
All-in-one usability platforms, like UzerZoom, help brands improve website user design. We examine one case study exploring usability testing in action.
Voice of the Customer research can be a powerful addition to any usability research plan. Here's a closer look at what marketers need to know to capture the benefits.
Adapting UX testing processes to fit Agile development cycles can seem like a daunting process, especially for businesses that have previously taken a different approach to software design. But following some key steps and planning tips can help develop a full, informative testing program for the tightest of timescales.
We ran a quick UX benchmark study between two well-known retail sites, Abercrombie & Fitch and American Eagle, to see how their online experience compared. Here are the results.
The short time frames in Agile development cycles often dictate a need for measurable UX metrics that can be quickly gathered and analyzed from the early stages of the process. Learn how one UX expert believes that in less than two weeks it is possible to gather user feedback and data to select the best design and navigation structure for a new website.
Agile development timescales are tight and can pose a challenge, but they also present an opportunity to obtain insightful user feedback at all stages of the process. With careful planning and by following these four steps, it is possible to quickly recruit users, define UX metrics and gather useful data.
Measuring customer satisfaction is essential to doing well online. In this post, we explore how an all-in-one usability platform can keep retailers on target.
Optimizing for the mobile experience involves a thousand little details, including tablet keyboard optimization. Here's a closer look at issues that brands need to consider and how UX Benchmarking can help.
New customer accounts are the lifeblood of financial institutions. How easy is it to open a new account? UX Benchmarking can help brands determine how they stand up against the competition.
The digital world we live in has presented banks with never before seen challenges, particularly when it comes to online usability. Here are some of the biggest online hurdles banks and financial companies are facing today.
Fitness apps should be optimized for use by busy, active people. We take a closer look at how one brand, MyFitnessPal, is streamlining its user experience.
Social video platforms are playing an increasing role in the development of the social media landscape. Here's a look at what UX Benchmarking could reveal about onboarding new users.
Ecommerce sites can look at numerous factors through UX Benchmarking, from product findability to the checkout process. Here's a closer look at how retailers can think about these issues.
UX Benchmarking helps companies compare performance to competitors. Here's an analysis of two leading job sites and how they approach the user experience.
UX Benchmarking can help e-commerce sites determine how they're performing vis-a-vis the competition. Here's a closer look at two case studies from the sneaker world.
Car comparison sites are a hot niche in the online space. But what does UX Benchmarking potential reveal about their usability features from a user perspective?
Custom clothing is the next big trend in online retail. Here's a closer look look at what UX Benchmarking reveals about two of the biggest brands.
Both the disciplines of Agile software development and UX share the common drives of increasing performance and productivity. However, harnessing the power of both elements simultaneously can sometimes represent a challenge.
UX Benchmarking helps firms measure usability and performance across competitive sets. Here's a closer look at what we can learn from looking at online ancestry tools.
UX Benchmarking shows how sites perform across categories. Here's a look at the usability of food sites and how UX design helps users navigate through lots of information.
UX Benchmarking plays an important role in measuring usability. Let's explore what benchmarking could reveal about two leading jewelry brand's interactive features.
When brands invest in VoC corporate strategy, they are in an optimal position to continuously improve websites, mobile sites and apps, and adjust them to customer expectations. VoC studies directly influence the following five factors.
Life Below Zero has developed a mobile-optimized digital experience that serves as an effective model of branded content. Here's a closer look at their usability design.
Writing effective task-oriented statements is a critical part of successful UX Benchmarking. In this post, we explore how to do this through an ecommerce lens.
Usability for multiple audiences can present a clear challenge for designers; here's a closer look at how Contently achieved usability for writer and brand.
UX Benchmarking is one of the best ways to understand how your site is performing against your competition. We explore a case study from the domain registrar space.
Mobile usability is an essential component of any app design. Here's a closer look at how one of the biggest apps in ride sharing is getting it right.
When faced with the decision to build or improve apps companies have to evaluate two aspects: the business potential the app brings to the table and whether the app encourages users to constantly engage. Here are two use cases for mobile app testing to ensure your app is successful.
Conversion rate optimization (CRO) should be at the top of each online marketing manager’s priority list. Learn how can tests with users help to increase conversion rates.
Better UX in emails promotes open and click rates, and intensifies engagement with the target group. Here's 6 ways to improve User Experience in email marketing.
The challenge for online travel providers lies in identifying the needs of different customer segments to offer the mobile booking experience buyers are looking for. In order to offer tailored experiences, online retailers should observe the 4 following steps.
People who work in user research and testing have different options for running usability tests with users and customers. Here are ten things to consider when choosing usability testing software.
Usability testing plays a key role in improving conversion on your website. Here is a closer look at what brands need to know about the Moz case study.
Here are six ways unmoderated remote testing can scale your UX research, reduce effort and increase ROI in an agile world.
Companies that invest in UX Benchmarking are outperforming their competitors and seeing far greater ROI than companies who are lagging behind.
In this post, we take a closer look at the usability decisions that the Movietickets.com site and app use to streamline their UX for faster purchases.
Apple’s secret to popularity is modern design and intuitive usability blending together for a positive User Experience, proving UX is worth every penny.
Social media automation apps are big business. In this post, we take a closer look at the usability features apps are using to streamline social media posting.
It is not enough to design user-friendly and usable shops. Researchers and designers should also take the time to get to know their visitors in order to identify users’ needs and adapt website elements to customers’ requirements and to individual customer segments.
The Official Levi Stadium App provides a powerful model for smart mobile app user experience design. Here's a closer look at what their case study can teach.
Distraction free writing apps teach brands several strategies for creating a streamlined user experience. when it comes to UX design, here's what marketers need to know.
Agile and Unmoderated Remote Usability Testing are a perfect fit. One could go as far as to say it is a love story. If you haven't considered combining Agile and URUT yet now is the time - you may just fall in love with it.
Usability design is a key concern for e-commerce. A well-designed site often results in higher conversions and a better user experience. Here is a closer look at how remote usability testing can help.
Apps have specific user experience requirements. In this post, we explore how wine recommendation apps are improving their mobile usability through testing.
In this post, we explore the user experience design considerations behind today's leading restaurant apps and what brands can learn from their example.
Much of the research mystery shoppers used to do in-store can also be done online with unmoderated remote usability testing, only more efficiently and cost effectively.
Product Hunt's mobile user experience design optimizes a complex list of content through an easy to navigate information architecture and several usability features.
In this post, we explore how two different colleges use information architecture, understanding their audiences, and the principles of design on their sites.
A great UX Roadmap will help ensure that you accomplish your research and design goals on time, on budget, and with buy-in from stakeholders.
In-the-wild crowdsourced testing uses software to test your product quickly, easily and cost-effectively with participants who test anywhere, anytime.
Email opt-ins are the lifeblood of online businesses. In this post, we will explore lessons in usability design and testing for mobile email sign-up forms.
Anonymous social media sharing apps offer important insights into user experience design. Here's a closer look at big takeaways that brands can learn from Yik Yak.
Sage is an app revolutionizing food labels. In this post, we'll take a closer look at how personalization plays a key role in influencing user experience design.
Read on to learn how six of the leading dating apps can offer valuable insights into user experience; it may be in your best interest to mind the gender gap.
Business has always been a fierce competition over a single scarce resource - customers. This is not a bad thing (especially for said consumers) but it does mean that businesses must be keenly aware of how they stack up to the competition in order to thrive. This is where UserZoom can help you.
Longitudinal benchmarking usability studies are conducted over a period of time to understand how changes in design affect usability metrics. They are an effective way to gauge persisting usability issues and monitor improvements based on the past performance of effectiveness, efficiency, satisfaction and usage behaviors.
When it comes to sharing where customers go on your website and what customers did there, web analytics are fantastic—but what about how their experience was? By integrating your web analytics with your Voice of Customer (VoC) program / UserZoom’s True Intent surveys, go beyond basic data and get the why behind your customer’s experience.
Competitive benchmarking is about letting real users help you reveal pain points on your own site and competitors’ sites. When you benchmark KPIs on your site vs. competitors over time, you keep the competition in view and benefit from data and inspirations that can drive future enhancements to your site – ultimately leading to a stellar user experience.
Online Voice of the Customer makes it possible to gather and analyze a range of information on the customers of an e-commerce website which is not available from any other source or which is very difficult and costly to obtain. Here are five characteristics that make online VoC the most powerful technique for guaranteeing the success of an e-commerce website.
It’s never been a more exciting time for us here at UserZoom. We’ve hit a major growth spurt, only without all the gangly awkwardness. And while we would be happy to shout the news from the rooftops, we wanted to invite you to a behind the scenes look at why we’re so pumped for the year to come and the many that will follow.
Sensitive to your jam-packed schedule, we are aware that the delivery of information is key, which is why we recommend listening to these 5 value-packed podcasts for User Experience enthusiasts. Podcasts are spreading like wildfire, there’s a huge urgency to produce intelligent, cutting-edge content. The best thing about podcasts? They’re time-efficient, painfully convenient, and easy to consume
Whether you are a novice or an expert in Agile, this free guide is full of valuable information, including what the Agile method is, how UX integrates into the Agile environment, common UX myths about usability testing in an Agile Design Process, practical tips and measurable metrics for testing in Agile, a case study and more
Measuring your website longitudinally over time can provide insight into how well your site is meeting the needs of your users. Here are 9 easy steps to setting up a longitudinal benchmark study.
We created a handy kit for you that includes a Buyer’s Guide to Choosing the Right Remote User Experience Testing Software for Your Company + RFP Template.
This past week a group of very smart and savvy business people invested a total of $80m in two companies that help companies conduct testing and manage UX. As the news heading actually says, UserTesting, ClickTale Raise Combined $80M to Improve Customer Experience in Digital Age. Now that’s an unprecedented scenario and one ALL UXers should feel pretty good about...
Mobile websites and applications have become an extension of living and functioning in a fast paced and consumer-focused world. It is now more important than ever to build pleasurable mobile usage experience. By conducting user research using the unmoderated remote methodology, researchers can now easily get right to the meat of a real-world mobile web or application usage experience.
In a recent study, a group of Researchers at UserZoom conducted a competitive benchmark study that aimed at exploring visitors’ tablet shopping experience, while on one of four recognized retail sites: Macy’s, Nordstrom, Urban Outfitters, and Lands’ End.
2015 started with a bang! But...before we close the books and move on to new trends and hot, emerging topics, let's take a quick look back at our most read, liked and shared, top 10 unforgettable articles from UserZoom published in 2014.
From this competitive benchmark study, we gathered interesting and valuable data to support claims on which auto insurance company offers the best online quote experience and how the online quote process impacts brand perception, Net Promoter Score and conversion.
Designing delightful web experiences requires a combination of visually appealing interfaces and an information architecture (IA) that is easy to navigate. Testing navigation structures early in the interface design process ensures a sound IA.
When you want to conduct usability tests, make sure to contemplate the best route for your desired results. Picking the best task validation method will bring your data to life.
One of the many advantages of the unmoderated remote user testing (URUT) methodology is the ability to gather and analyze behavioral data from user interactions on your website.
We have some exciting news to share! We recently redesigned our website. In order for a redesign to be highly effective, it must stem from the understanding of what works for users and what doesn’t.
When trying to understand customers’ behaviors on a website, it’s necessary to know what their intent is. Why are customers coming to the site? What are they trying to do?
Online research techniques are constantly evolving. There is a growing desire to learn more about what is happening on websites and apps in order to create a perfect site with more conversions and higher customer satisfaction ratings.
The primary user testing methods – unmoderated online testing and moderated testing in a usability lab – each has their strengths. However, lab testing brings some inefficiencies that make task data less accurate or reliable.
There is a growing desire to ask users what they are doing on websites and apps. Give your customers a voice by means of Voice of the Customer studies.
Susan Weinschenk, the Founder and Principal of Weinschenk Institute, LLC answers questions related to how to measure the ROI of UX.