With UserZoom, Mobile professionals will gain insights into who, how and why users visit their mobile websites or apps plus their satisfaction and likelihood to return and recommend the mobile site, and much more.
$163 billion by 2015…
According to ABI Research, by 2015 mobile online shopping alone will reach $163 billion worldwide, 12% of global commerce turnover. Forrester Research confirms this and also adds that this mobile trend offers brands new business opportunities. According to Jakob Nielsen, “designing for mobile is hard. Unless websites are redesigned for the special circumstances of mobile use, the mobile Web will remain a mirage.”
Understanding how customers behave when using mobile devices is a BIG challenge . That’s where UserZoom’s Mobile UX Research Tool comes in!
UserZoom now offers businesses the chance to conduct poweful surveys on iOS and Android devices (iPhone, iPad, Android OS). You’ll be able to conduct various types of research projects, including:
- Persona definition
- Satisfaction Surveys
- Usability Testing
- Exit Surveys
- and more!
UserZoom captures survey data and, optionally, gathers behavior data as well! Now Mobile Designers and Researchers can combine results from a survey (such as Net Promoter Score, demographics data or the reasons why users abandon an app) with clickstreams – or where users navigate.