A Great Tool for Information Design
Is your site clearly organized? Card Sorting is a technique that shows how users organize content in their own mind. Now that’s pretty powerful information!
UserZoom has a proprietary online tool that executes Card Sorting exercises over large groups of users in a rapid and cost-efficient manner.
UserZoom enables open and closed card sorting for maximum versatility. With a UZ Card Sorting study you will be able to gain insight on a new design or redesign of a site’s navigation, menus, and/or taxonomies.
You can generate a dendrogram (cluster analysis) to help define the overall structure of your site or information. You also have the ability to download raw data.
Want to Learn More?
Learn more about Card Sorting in these articles: