Voice of the Customer studies are online questionnaires, which allow you to intercept users on your website and collect user feedback once visitors have experienced your site or product.

You obtain user information and feedback related to:

  • Psychographic data for user profiling
  • Users’ intent for visiting your website
  • Customer satisfaction levels
  • Your Customer Experience
  • Your multichannel experiences
  • Your pricing model
  • Your brand positioning
  • and more

When to conduct Voice of the Customer studies

Optimize Conversion Rates

Not all visitors come to your site with the intention to buy: Find out why a certain page has a high bounce rate or why online customers abandon a purchase, e.g. because of high delivery costs.

Get to Know Your Audience

Find out who your site’s visitors are and what they come to accomplish.

Measure Customer Satisfaction

Are your customers satisfied with your online performance? Identify possible usability issues early on to increase brand loyalty.

Understand Customer Pain Points

By actively listening to your customers you’ll be able to understand what it is that they need or want and prioritize it.

Collect Customer Feedback at Any Time

Offer customers the opportunity to give feedback in an online survey. It is then less likely they will post bad brand experiences online.

What results do you get?

  • quantitative-data

    Quantitative Data

  • qualitative-data

    Qualitative Data

  • satisfaction-metrics

    Satisfaction Metrics

  • clickmaps-2


  • img-17


  • customer-feedback

    Customer Feedback

Would you like to see the results for yourself?

How does it work?

  • 1 Embed JavaScript code

    Place a small piece of JavaScript code on your website. Our software generates the code for you.
  • 2 Intercept visitors

    Real users visit your website. They are intercepted and invited to participate in your survey.
  • 3 Obtain feedback

    After browsing your web, users give feedback before leaving the site.

Why are UserZoom’s VoC studies unique?


UserZoom is the first choice for companies wanting more than just an online survey tool.


Customize your questionnaire and choose what you want to measure and how. Adapt the look & feel to your brand.

Customer behavior

Besides user feedback you also obtain behavioral data such as clickstreams and heatmaps.

Easy to implement

By adding a Javascript code to your website, you are able to modify the questionnaire, pause it, change the interception rate and more.

Third party integration

Add UserZoom to your tag management solution and combine your research results with your web analytics data.

Spotlight Feature: Web Analytics Integration

Web analytics integration




UserZoom allows you to integrate your survey data with Google Analytics and Adobe Analytics and link user voice metrics such as satisfaction ratios or Net Promoter Score to clickstreams and other traffic data. This integration allows you manage the what and the why through a single lens.

Want to know more?

Need more info?

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