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Becca Kennedy

Human Factors Psychologist

Becca Kennedy is a Human Factors Psychologist and co-founder of Kennason, a UX consulting company in Upstate New York. Say hello on Twitter: @becca_kennedy

Latest

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Guide to Gestalt grouping principles in UX design

Gestalt Psychology gives context to explain why some visual interfaces are more intuitive than others.

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How to write surveys for user research that aren’t terrible

When you use survey questions in your user research, they should be well designed.

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What is user-centered design (UCD)?

So much more than a bunch of sticky notes arranged on a whiteboard.

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Why you need to test UX with non-users

It’s great to sample from your customer base when running user research, but please don’t stop there!

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How to teach kids about UX design

The value of introducing UX and human-centered design concepts at an early age.

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How to create user-friendly text and microcopy

UX writing is an important part of design: text can either help or hurt a product’s user experience. Words matter!

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What’s the difference between UX research and market research?

Why product decisions shouldn't rely solely on existing market research.

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In defence of the term ‘users’

The pros, cons and alternatives to describing humans as ‘users’.

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Designing UX for nonprofits: what do the experts say?

The combination of human-centred design and nonprofit work is like mixing peanut butter and jelly— better together!

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UX and the psychology of storytelling

How to combine the art of storytelling with the design of human experiences.

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Should UXers get a PhD?

Is advanced education really more valuable than spending that time learning on the job?

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How mature is your company’s UX?

Strong user-centred companies don’t become that way overnight! These organizations gradually evolve and mature.

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