The pros, cons and alternatives to describing humans as ‘users’.

In defence of the term ‘users’

A guide to beginning a role in UX when you aren’t sure where to start.

How to understand UX if you’ve been thrown in at the deep end

It’s great to sample from your customer base when running user research, but please don’t stop there!

Why you need to test UX with non-users

A look at how UX design impacts healthcare, automotive interfaces and emergency response technology.

How good UX can save lives

So much more than a bunch of sticky notes arranged on a whiteboard.

What is user-centered design (UCD)?

Gestalt Psychology gives context to explain why some visual interfaces are more intuitive than others.

Guide to Gestalt grouping principles in UX design

User experience design has its conceptual roots in cognitive and behavioural psychology.

Four psychology principles every UX designer should know

The value of introducing UX and human-centered design concepts at an early age.

How to teach kids about UX design

UX writing is an important part of design: text can either help or hurt a product’s user experience. Words matter!

How to create user-friendly text and microcopy

How to combine the art of storytelling with the design of human experiences.

UX and the psychology of storytelling

The combination of human-centred design and nonprofit work is like mixing peanut butter and jelly— better together!

Designing UX for nonprofits: what do the experts say?

Exploring the basics of creating and testing UX prototypes, and understanding the value of iterative design.

What is UX prototyping and why should you test early?

Strong user-centred companies don’t become that way overnight! These organizations gradually evolve and mature.

How mature is your company’s UX?

UX and ID have a lot in common, besides having exciting careers that are difficult to describe at dinner parties.

A UX introduction to instructional design (ID)

How to improve usability through typography, legibility and readability.

A user experience guide to typography

Is advanced education really more valuable than spending that time learning on the job?

Should UXers get a PhD?

Why product decisions shouldn't rely solely on existing market research.

What’s the difference between UX research and market research?

A guide to leading questions, with advice on how to be mindful of wording that can cloud a UX test.

How to avoid 'leading questions' in UX tests

When you use survey questions in your user research, they should be well designed.

How to write surveys for user research that aren’t terrible

Plans

About

Legal

More

Whether your team is starting, scaling, or advancing their UX insights strategy, UserZoom has the platforms and services you need for digital success.

UserZoom | Actionable UX insights for better digital experiences

Please use Google Chrome or Microsoft Edge to access UserZoom’s website.

Complete user experience insights platform for remote moderated and unmoderated research. Capabilities include usability testing, click testing, surveys, website intercepts, card sorting, and tree testing.

Complete mixed-method UX research platform

Qualitative user research platform for remote moderated and unmoderated usability testing.

Make critical design, product and UX decisions with a complete XIM solution.

UserZoom

Make quick decisions with a platform for remote user interviews and usability testing.

UserZoom GO

Learn more about usability testing with UserZoom.

Usability testing

Learn more about interviews with UserZoom.

Interviews

Learn more about doing surveys with UserZoom.

Surveys

Learn more about intercept testing with UserZoom.

Live intercept

Learn more about click testing with UserZoom.

Click testing

Learn more about tree testing with UserZoom.

Tree testing

Learn more about card sorting with UserZoom.

Card sorting

Learn more about participant recruiting with UserZoom.

Participant recruiting

UX Research capabilities

Products

Continuously test to keep up with the pace of design and development.

Quick design iteration

Get experience insights to inform a variety of stakeholder questions and make bigger bets.

User-focused product decisions

Get metrics business leaders need by tracking digital experience progress over time or relative to competitors.

Digital experience measurement

Solutions

See what's included in every subscription plan.

Events & news

Learn more about UserZoom's values and mission.

Our company

Meet the great minds behind our research and training.

Our experts

Our customers

Careers

Join our panel

Contact

Build your UX knowledge with our free resources.

UX library

Informative courses to advance your UX knowledge.

UserZoom Academy

Resources

Oh no, we're sorry about that! The page you’re trying to reach isn’t here. Hopefully, you can find what you need in our UX Library, or you can always just get in touch, we’re happy to help!

404 | UserZoom

Social

Webinar: Turbocharge your research practice with ResearchOps

UserZoom is a restricted and monitored UX research platform. Unauthorized users, access, and/or modification will be prosecuted.

The page you’re trying to reach isn’t here, which is embarrassing for us, being a user experience company.

Hopefully, you can find what you need in our UX Library, or you can always just get in touch, we’re happy to help!

Becca Kennedy is a Human Factors Psychologist and co-founder of Kennason, a UX consulting company in Upstate New York. Say hello on Twitter: @becca_kennedy

Becca Kennedy

Latest

Guide to Gestalt grouping principles in UX design

How to write surveys for user research that aren’t terrible

What is user-centered design (UCD)?

Why you need to test UX with non-users

How to teach kids about UX design

How to create user-friendly text and microcopy

What’s the difference between UX research and market research?

In defence of the term ‘users’

Designing UX for nonprofits: what do the experts say?

UX and the psychology of storytelling

Should UXers get a PhD?

How mature is your company’s UX?

Plans

About

Legal

More

More

Legal

Social