Becky is a UX Researcher and at UserZoom she tailors and analyses projects to clients’ needs. She scopes projects, builds studies, analyses data, and delivers insights to clients.
She holds a Masters in Research Methods and a Ph.D. specialising in Decision Making. Before joining UserZoom she worked in a number of different research areas including medical decision making and risk-taking. Becky also managed a lab at the Cambridge Judge Business School and lectured in psychology and statistics.
In our continuing effort to demystify user research, we’re looking at confidence intervals.
Investigating the number of statistical analyses to run and how we should then adjust the p-value accordingly.