Adam Babajee-Pycroft is the founder of Bristol-based UX design agency Natural Interaction. He has over 13 years of experience working in UX to help improve customer satisfaction and conversion rates for software, ecommerce and app-based businesses. He’s fuelled almost exclusively by coffee (using one of his seven coffee making devices), curry and heavy metal.
Before founding Natural Interaction in 2010, Adam managed UX for AXA Life’s UK business. Since then, he’s worked with a range of clients across the automotive, eCommerce and tech startup sectors, delivering impressive results for brands large and small including BMW, National Trust and Unite Students.
Build the right thing: How to kick off a software design project with the Discovery Phase
Every project we do at Natural Interaction starts with discovery. This phase is probably my favourite because it’s about gathering evidence. Like Sherlock Holmes, we go about finding the information we need to solve our client’s problem. We meet with the key stakeholders to workshop…