Adam Babajee-Pycroft is the founder of Bristol-based UX design agency Natural Interaction. He has over 13 years of experience working in UX to help improve customer satisfaction and conversion rates for software, ecommerce and app-based businesses. He’s fuelled almost exclusively by coffee (using one of his seven coffee making devices), curry and heavy metal.

Before founding Natural Interaction in 2010, Adam managed UX for AXA Life’s UK business. Since then, he’s worked with a range of clients across the automotive, eCommerce and tech startup sectors, delivering impressive results for brands large and small including BMW, National Trust and Unite Students.

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