Originally from Madrid, Spain, Alfonso has 17 years of experience in User Experience, Digital Marketing, Ecommerce, Web Design, Web Project Management, User-Centered Design and Usability Testing.

Before founding UserZoom, he worked for companies such as Dell Computers, Icon Medialab (now LBi / Digitas), and Proxicom’s venture in Spain (now Indra). He’s a frequent speaker at UX conferences, has taught usability courses at various universities, and collaborates with the Stanford University Technology Ventures Program.

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