Originally from Madrid, Spain, Alfonso has 17 years of experience in User Experience, Digital Marketing, Ecommerce, Web Design, Web Project Management, User-Centered Design and Usability Testing.
Before founding UserZoom, he worked for companies such as Dell Computers, Icon Medialab (now LBi / Digitas), and Proxicom’s venture in Spain (now Indra). He’s a frequent speaker at UX conferences, has taught usability courses at various universities, and collaborates with the Stanford University Technology Ventures Program.
Time to embrace Smart Work: How COVID-19 will teach us to be more efficient and come out stronger
There’s no denying that COVID-19 or Coronavirus is a very unfortunate event that’s caught everyone by surprise. We’re certainly living through difficult times and this situation will likely remain for a while. But rather than panic, let’s work on what we can control. Figuring out…
In Formula 1 Racing and UX Design, knowing the WHY and HOW is essential
Alfonso de la Nuez, co-founder and co-CEO of UserZoom, discusses the value of knowing the WHYs and HOWs in product UX Design, using a recent example from Ferrari’s ‘big data fail’ from the opening race of this year’s Formula 1. To put the following article…
Retailers going bankrupt and why every company is a Digital Experience company
With more than 20 retail companies filing for bankruptcy since the start of 2017, including giants like Sears, Toys R Us and Gymboree, I am more convinced than ever that very soon every company will have to become a digital experience company.
Grubhub and Round Table Pizza: Why CX and UX must work together
Alfonso de la Nuez, founder and Co-CEO of UserZoom, highlights the difference between Customer Experience (CX) and User Experience (UX) and discusses why business success depends on them working together to create consistently exceptional experiences. It was a recent Friday evening and my very hungry 10-yr-old was…
UserZoom Acquires WhatUsersDo
UserZoom Acquires European User Research Company WhatUsersDo, Further Strengthening Market Leadership. UserZoom customers can take advantage of this new ecosystem of panelists for even better, faster, and easier participant sourcing.
World Usability Day: Why Usability Matters to Executives
Seeing as today is World Usability Day, what better time to talk about usability and why executives should care about it.
Overall, dogfooding our own product throughout the development process has been an amazing learning experience. Listening to customers everyday means better and more successful products. What better way to do this, then UserZoom itself!
Usability Testing Automation & The Future of UX Design
Software, and the testing automation it brings with it, has made conducting user research and usability testing during the design phase and continuously measuring CX after launch agile and easy. Where do we go from here?
Agile UX Research & Profitable Businesses: An Executive’s Perspective
Agile UX Research is helping Executives make more profitable businesses. I wouldn’t be breaking any new ground here by saying it’s every Executive’s essential business function to make their company more profitable. To this end, we do everything in our power to make decisions that…
Crowdsourced, In-the-Wild Testing: The New Face Of UX Research
I still vividly, and rather painfully, remember those days in the usability Lab. Our team of highly experienced User Experience researchers spent an insane amount of their precious (and expensive) time working on coordinating one-on-one usability testing sessions. Scheduling times. Always over recruiting because of…