I work as project sourcing manager which means I look after providing right personas and participants for clients and ensuring the research studies run smooth. I am a professional Call of Duty gamer with strong ties to Sony ESports. If I am not working or gaming, you’ll find me in my kitchen experimenting on various baking recipes.

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How will Blockchain affect the research industry?

The research industry is no stranger to buzzwords. Big data, IoT, Artificial intelligence… While some are short-lived, others stick around long after the first big splash. So when I began bumping into mentions of ‘blockchain and research’ during season five of Silicon Valley, I made…

11 tips for effectively screening test participants

Screening the ‘right’ participants is the most important part of conducting effective user research. The right participants are able to provide you with the type of valid feedback that could assist with some meaningful improvements to your design. So how can you effectively screen your…

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