Andrea is an applied social scientist, user experience researcher, and interactive technology designer with a background in engineering, software development, psychology, and organizational management. Her dissertation, current research, and practice is dedicated to examining how organizations can grow their UX capacity. Currently, Andrea is the VP of Customer Enablement at UserZoom where she is putting her 14+ years of UX experience to work helping companies excel.
You’re Asking the Wrong Questions About the ROI of UX
Most organizations won’t be able to tell you how UX is directly tied to ROI and most likely won’t have anything in the works towards that goal. This is simply the UX space. Here’s the thing, though. The connection between ROI and UX has already been shown – you’re just asking the wrong questions.