Ann is an expert in conducting remote online, user experience studies with over 15 years of experience providing research consulting services from startups to Fortune 500 companies across a variety of verticals. Prior to joining UserZoom, Ann has led hundreds of customer engagements and managed a team of researchers at Keynote Systems.
A comprehensive guide to remote unmoderated usability testing
As most of the UX world is transitioning out of the lab and into exclusively remote methods of running research and testing, it’s worth exploring unmoderated usability testing as a flexible and versatile method to add to your remote UX toolkit. Remote unmoderated testing is…
The importance of knowing user intent when conducting behavior analysis
When trying to understand customers’ behaviors on a website, it’s necessary to know what their intent is. Why are customers coming to the site? What are they trying to do?