Ann is an expert in conducting remote online, user experience studies with over 15 years of experience providing research consulting services from startups to Fortune 500 companies across a variety of verticals. Prior to joining UserZoom, Ann has led hundreds of customer engagements and managed a team of researchers at Keynote Systems.
The importance of knowing user intent when conducting behavior analysis
When trying to understand customers’ behaviors on a website, it’s necessary to know what their intent is. Why are customers coming to the site? What are they trying to do?
How to design a Remote Unmoderated Usability Test
Remote unmoderated usability testing is a flexible and versatile methodology that caters to various research needs. It’s known for its economy with time and money in comparison to a lab-based study, and it can provide statistically valid quantitative data, as well as immediacy to usability…