Becca Kennedy is a Human Factors Psychologist and co-founder of Kennason, a UX consulting company in Upstate New York. Say hello on Twitter: @becca_kennedy

Posts

In defence of the term ‘users’

The pros, cons and alternatives to describing humans as ‘users’. It’s true though. The word ‘users’ has a bit of a negative connotation even in a technology context, perhaps bringing to mind a drone-like individual passively interacting with an interface or product. UXers have long…

UX and the psychology of storytelling

How to combine the art of storytelling with the design of human experiences… The psychology of stories  In our everyday lives, we experience a steady stream of storytelling in fiction, marketing, gossipy coffee shop conversation, and even our own running thoughts. The information we learn through…

Should UXers get a PhD?

People often ask whether it’s a good idea to get a PhD to become a better UX researcher. It’s a tough question: is advanced education really more valuable than spending that time learning on the job? We recently tackled this topic in a discussion panel…

A user experience guide to typography

How to improve usability through typography, legibility and readability. Whether your product requires users to read one word or 100,000 words, you should pay attention to the usability and user experience of typography. What is typography? Typography is the art of arranging type. It might…