Chris Stroud works every day with UserZoom clients to ensure measuring UX pays dividends. He’s a part-time hardcore rock climber, loves knitwear, gardening and taking old wooden pallets and turning them into something usable. Allergic to horses.

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How to make your website redesign a success

If you imagine a development cycle laid out flat, it would probably look like a spring, as ongoing iterations and improvements form something like a never ending loop. In contrast, a major singular activity such as a website relaunch is likely to be a far…

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