Gowa Mainini is a UX researcher with UserZoom. She has conducted dozens of in-lab study sessions on a plethora of hardware products including medical devices, consumer electronics and wearables. In her free time, she enjoys running with her two dogs, drinking boba and aspires to be an amazing rock climber one day.
Speeders, Cheaters, Bots and Repeaters: How to design your research study with data quality in mind
Speeders, Cheaters, Bots and Repeaters pose a huge problem to UX and CX research. Responses from these participants can wreck your data by artificially influencing success rates, task times, and overall ratings. Although the industry norm is to expect around 10-15% of these participants in…
In-Lab Testing 101: A User Researcher’s Guide
As part of our education series about the different types of studies and research methodologies you can use with the UserZoom platform, in this article we will introduce readers to the exciting world of in-lab testing.