Graham Charlton is Editor in Chief at SaleCycle and former Editor of Econsultancy and ClickZ. When he’s not creating content, he can be found listening to vinyl, spending time with the family and enjoying the odd glass of red wine.
Five super-smooth ecommerce checkouts
If your website has done the hard work of taking customers through a landing page to the point where they’ve added items to their shopping baskets, it’s a shame if poor ecommerce checkout design lets the side down. It happens though. A good checkout will…
How ecommerce sites can make customer reviews more user friendly
It’s one thing to just present reviews on product pages, but to make them more effective, customers need to digest the information without making them work too hard.
Eight examples of ecommerce personalization at its best
Personalization is all about providing greater relevance for your visitors and customers to give them a better experience, and to encourage them to buy. In ecommerce, this can apply to on-site or in-app experiences, as well as contacts through marketing channels. On-site, recommended products and…
Six ecommerce UX trends for 2018
Graham Charlton gives the skinny on simplified navigation, brutalism, the death of flat design and more! Ecommerce is constantly evolving and from a UX perspective, I think we’ve generally been moving in a positive direction. Yes, there are still plenty of areas for improvement, but…