Matt Artz is an applied anthropologist working as a user researcher and UX strategist with over a decade of experience in digital products. He is the founder and principal researcher at Azimuth Labs, an ethnographic research company offering product development, organizational culture, and corporate strategy consulting. Using ethnography, he helps organizations unlock hidden insights with users, employees, data, markets, and products. You can connect with him on Twitter @design_anthro and LinkedIn https://www.linkedin.com/in/design-anthropology/
Why big data and UX need each other
There is no doubt that big data analytics is useful and necessary to build and scale products, but can big data tell us everything we need to know? An outside observer looking at the market might believe so. According to Forrester’s prediction, the big data…
Navigating the Politics of Contextual Inquiry
As UX practitioners we must work to understand users’ conscious and unconscious actions, but how? We all know that users often misreport when asked questions, not because they are looking to intentionally deceive us, but because they are humans with their specializations, constructed self-images, and…
How To Get Your Boss to Adopt a UX Culture
There are still many organizations who have not embraced a user focused approach to design. If you work in one of those organizations, and are looking to make the case to your boss about building a UX culture, this article will offer a roadmap for getting UX adopted into your business.