Sarah Doody is a NYC based UX Designer, Product Strategist, and founder of The UX Notebook, a popular UX newsletter. Sarah regularly writes, speaks, and runs workshops worldwide. Want to say hi? Reach out on Twitter @sarahdoody.

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How to Get Stakeholders to Buy Into User Research

Here’s the truth…When people are so vehemently opposed to doing research, it’ll be hard to get anyone to change their mind. So what should you do? How can you approach trying to get your boss, stakeholders, team, or client to buy into doing more user research? I suggest that you treat the problem of people not wanting to do research like a UX problem you’re solving. Here are 4 tips to help you on your way.

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