Ion is a UX Designer at Grapefruit in Bucharest, Romania. He started teaching himself design after giving up on not one, but two technical universities. Despite his reluctance for the educational system, he is always eager to improve his skills. He spends his free time watching Premier League football, scratching the backs of his cats and composing electronic music. Quite passionate about music, he will claim that his eclectic taste made him consider different perspectives in his design work. That’s probably bollocks though.
Product validation: making the case for internal evaluations
Working in a UX agency means that sometimes you’ll get limited budget for an entire project or for certain parts of a project. In my time at Grapefruit I am proved time and time again that most clients will choose to reduce costs in the validation phase…