Kuldeep Kelkar has more than 15 years of UX research, design and engineering experience and joins UserZoom from TATA Consultancy Services (TCS), where he was Head of User Experience. Prior to that, he led UX Design and User Research at PayPal for nearly a decade. He also has led UX efforts at KLA-Tencor and Icon Medialab.

Kuldeep is a renowned author and speaker, and he brings a BE in Industrial Engineering from Nagpur University and an Masters Degree in Human Computer Interaction from the Industrial Engineering department at Clemson University.

Posts

A Metrics-Based Model of the 21st Century Enterprise

Most UXers spend a lot of time developing and refining methods to capture the user’s perspective, but there is far less time spent learning and practicing how to make a strong business case for their findings. We’ve experienced this vividly and have developed a framework to present an updated model of the various metrics collected within an organization to help UXers make a precise and defensible case for their work.

Seven tips to make your research project more actionable and valuable

Ultimately, the purpose of a research study is to gain insights in order to learn something new, answer key questions, and generate empathy for the end user. For this to happen, it means those insights you’re gathering have to be actionable. We have 7 tips to help you make sure your hard-earned insights will be valuable to the organization.

Website Redesign: Tips & Considerations for Developing a Research Plan

A User Experience professional will most likely be involved in a website redesign project once every two years or so (I have no data, just basing this on anecdotal evidence). It helps to recognize that there are patterns most redesign projects go through; even if each redesign situation is unique, there is always anxiety, fear of the unknown, and fear that something will go wrong with the redesign and launch.

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