Lee’s been working in remote research for longer than most (as far back as 2008 AD when he founded WhatUsersDo). Lee is passionate about putting UX insight at the heart of decisions, so it’s just as well his focus at UserZoom is to help brands become customer focused by making research BAU.


Lee Duddell, Senior Director of UX Research, on ‘Common mistakes rookies make when testing (and how to overcome them)’

Lee Duddell, UserZoom’s Senior Director of UX Research, reveals some of the mistakes that newbies make when they’re running tests for the first time and how they can avoid them.  In the following video and transcript of his talk at BetterUX London 2019, Lee takes…

Q&A with Jakob Nielsen: Is UX Still Relevant?

Website analytics such as A/B testing and data mining tools are becoming more widespread, allowing companies to gain ever-deeper insights into their users and customers. At the same time, users are getting more sophisticated as exposure to technology and the internet gets more commonplace. As part of our…