Nate is a UX designer with a product mindset, and a budding entrepreneur with crippling doubt. He’s obsessed with the details that make digital products ultimately mean something to humans and businesses. And he’s trying to practice more of what he preaches, in both design and in life: to slow down, to prioritise better and to make more mistakes!
Progress over products: a Jobs-to-be-Done primer
In design and technology, we can get drawn to ideas like a moth to a flame. Someone says, “Chatbot”, then machine learning gets brought up, and before you know it a team is working on something your gut tells you is a waste of time….