Phil got his degree in creative writing, where they told him he most likely wouldn’t be able to use his degree for his career. He obviously won that round. When not working with UX researchers he can be found teaching martial arts and working on his fiction novels.
How much should I pay UX test participants?
Once you’ve successfully overcome the initial challenges of test participant recruitment, including what recruitment method to use, and how many people to recruit for your research, it’s time to think about compensation. As the wise Method Man once stated, “Cash rules everything around me.” And while…
How UX Design Is Making Consumer Tech Easier
“Personal technology is usually pretty easy to use, and, if it’s not, it’s not your fault” – Walt Mossberg. Steve Vasallo, general partner at Foundation Capital and author of “The Way to Design”, recently wrote an opinion piece in the Wall Street Journal about the design revolution…
Our 12 Favorite Books on UX Design & Research
If you’re anything like us, you probably have an ongoing Tetris battle trying to get more books in your bookcase (or e-readers, no judgement!) To ensure your battle continues, we asked our research team about the books that influenced their careers in some way. We present, in no particular order, our research team’s 12 favorite books. Enjoy!
10 Tips for Recruiting Participants via Invitation Links
Recruiting participants for remote user experience research can often involve accessing thousands of potential participants. This article will share 10 tips for being successful when recruiting via one of the key methods for unmoderated remote research – invitation links.
Tips for Sharing the Success of UX projects With Your Boss
Know your audience, and come prepared with relevant business KPIs. We mentioned in our previous post that if you want to convince your boss to adopt a UX culture, a good place to start is with a project. And to prove the success of a UX…
User Experience Benefits Every Executive Should Know
Still not sure what user experience is all about? We’re here to help. We’re halfway through 2016, and by now I’d hope that most executives are familiar with the terms “User Experience,” “User-Centered Design,” and “Usability.” Whether that’s because the company is actively pursuing improving their…
How To Create a Standout Brand Through Digital Marketing and User Research
Five Ways to Set Your Brand Above the Rest. Brands are numerous and come and go at a rapid pace. Those that truly resonate with their audience are those that stand the test of time, and last through generations of consumers. Of course, everyone with a…
Crafting Great Hypotheses
Make discoveries, not noise. As part of our ongoing kick-off to UX testing in 2016, we’ve gone over how to form a UX research strategy by aligning company goals with product goals, and how to choose the right studies to form a UX research roadmap….