Phil got his degree in creative writing, where they told him he most likely wouldn’t be able to use his degree for his career. He obviously won that round. When not working with UX researchers he can be found teaching martial arts and working on his fiction novels.


Crafting Great Hypotheses

Make discoveries, not noise. As part of our ongoing kick-off to UX testing in 2016, we’ve gone over how to form a UX research strategy by aligning company goals with product goals, and how to choose the right studies to form a UX research roadmap….

Choosing the Right Study for UX Insights

Getting the right insights means asking the right questions. In our previous article we discussed how to formulate the right UX research strategy for your company by aligning company-wide goals with product and UX research roadmaps. In this article we’ll take it a step further…

Choosing the Right UX Research Strategy

Strategy to Succeed: Align product and UX research roadmaps with business goals. With the new year upon us many companies are evaluating their corporate strategies to succeed in the year to come. This often begins by looking at what worked well in the past year…

UserZoom Holiday Party 2015

It’s that time of the year again Lights are strung, wreaths are hung, and the temperature is dropping (in California we have to put on a light jacket, at least) which can only mean one thing – holiday parties! Given the recent growth of the company we had…