Phil got his degree in creative writing, where they told him he most likely wouldn’t be able to use his degree for his career. He obviously won that round. When not working with UX researchers he can be found teaching martial arts and working on his fiction novels.
UX Benchmarking: The Smart Executive’s Secret Weapon
It’s official – the companies that invest in customer experience are outperforming their competitors and seeing far greater ROI than companies who are lagging behind. Watermark Consulting ran an 8-year analysis of stock performance for the top 10 leaders and bottom 10 “laggards” in Customer…
Agile & Remote Usability Testing: A Love Story
How Agile and UX Testing fit together. Here’s a typical Agile scenario for UX Pros: We are overhauling our existing web service, which will include enhancing some of our existing site but will also include a lot of new features that we haven’t been able to…
Scoping out the Competition: Mystery Shopping in an Online Era
Gain critical competitive insight in our digital era. Mystery shoppers, also sometimes called secret shoppers, have been in use since the 1940s to surreptitiously measure the quality of a business’ service, products and pricing by posing as a customer and reporting back on their experience….
Getting a Plan Together: Creating a UX Roadmap for Your A-Team
The A-Team’s John “Hannibal” Smith said it best with his catchphrase, “I love it when a plan comes together.” You should love a good plan too, especially when it comes to your product’s UX Roadmap. A great UX Roadmap will help ensure that you accomplish…
Thank you for signing up!
You should receive an email from us shortly