Rebecca Sentance is the editor of digital marketing websites ClickZ and Search Engine Watch. Having spent most of her life on the internet, she has somehow managed to wrangle her way into writing about it for a living. When not publishing articles on digital marketing/SEO/UX, she can be found blogging about journalism on or tweeting about nerdy things as @rainbowbex


Is simplicity the best way to ensure usability?

If we strip everything down to the bare essentials, what do we lose in the process? It can often seem like there’s a straight line between simplicity and usability. Improving usability and user experience involves working to reduce confusion, and the simpler something is, the…