Currently managing the Research Partner Team in NAM, Rima is an experienced  CX/UX Strategist, who focuses on helping businesses achieve the maximum return on every customer interaction. Rima has 18 years of stellar achievement in UX leadership  and execution. She spent nearly two decades at Citigroup, where she strategically navigated a complex global structure and proved the value of UX insights, which resulted in growing the UX Research budget from $30K – $3 MI. Rima is a previous customer of UserZoom, she believes in the company’s strategy and vision, and joined the company in 2017 to counsel and empower UX professionals to thrive and achieve tangible results.

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