Currently managing the Research Partner Team in NAM, Rima is an experienced CX/UX Strategist, who focuses on helping businesses achieve the maximum return on every customer interaction. Rima has 18 years of stellar achievement in UX leadership and execution. She spent nearly two decades at Citigroup, where she strategically navigated a complex global structure and proved the value of UX insights, which resulted in growing the UX Research budget from $30K – $3 MI. Rima is a previous customer of UserZoom, she believes in the company’s strategy and vision, and joined the company in 2017 to counsel and empower UX professionals to thrive and achieve tangible results.
How to be a great UX research leader – part two: Measure experience consistently and quantitatively
Welcome to our four-part guide on how to become a great UX research leader, where we’ll teach you how to deepen your understanding of users and data, and promote the value of user research throughout your organization. This week: how to measure experience consistently and…
How to be a great UX research leader – part one: Know your own data using scorecards
So your organization has committed to UX research. Hooray! A great UX research leader is the key to making the most of this opportunity. Over the years, I’ve worked in a lot of UX research settings, observing a lot of leadership styles. My conclusion: Many…
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