Sara is a Research Partner with UserZoom, meaning she helps customers achieve their UX goals through onboarding, workshops and strategic guidance. Previously, Sara conducted market research for Fortune 500 companies like Google, McDonald’s and others, but wanted to take on a more consultative role. The deep empathy that UserZoom allows customers to develop for users, in addition to its focus on measurement, is what attracted Sara to the company.
How to ensure quality unmoderated test data
Unmoderated research is a very powerful tool. You get speed, efficiency and quick insights that can accelerate your team and move your product forward. However, one of the challenges of unmoderated research is that when relying on people taking studies from remote locations, you remove…