Sarah Greene is a UX Researcher at UserZoom with a background in psychology and education policy research who primarily supports customers in the e-commerce and travel industries. She is excited by the overall process of utilizing data-driven insights to inform business and policy decisions. When not busy designing studies and gathering insights, she can be found flexing her creative muscles creating jewelry or crafting one of her many DIY creations.
Speeders, Cheaters, Bots and Repeaters: How to design your research study with data quality in mind
Speeders, Cheaters, Bots and Repeaters pose a huge problem to UX and CX research. Responses from these participants can wreck your data by artificially influencing success rates, task times, and overall ratings. Although the industry norm is to expect around 10-15% of these participants in…
Data Cleaning 101: A User Researcher’s Guide
So much more than Clorox wiping your keyboard! As part of our UX 101 education series, where we discuss the different types of studies and research methodologies you can use with our own user research platform, we’d like to introduce our readers to the exciting…
Online Surveys 101: A User Researcher’s Guide
As part of our education series about the different types of studies and research methodologies you can use with the UserZoom platform, in this article we will introduce readers to the exciting world of online surveys.